Data Strategy Engineer - Paid Ads
Responsibilities
The TikTok User Growth team is central to the strategic acquisition, engagement, and expansion of TikTok's global user base, numbering in the billions. Our mandate encompasses driving significant user inflow through both paid and organic channels worldwide, meticulously optimizing new user conversion pathways to maximize retention, streamlining user outreach mechanisms to foster greater activity, and strategically utilizing independent platforms (e.g., TikTok Lite, TikTok Pro, Web) to capture distinct user segments. These comprehensive approaches are designed to achieve accelerated growth in TikTok's overall DAU. Typical Growth projects including AI-Generated Content (AIGC).creative generating, Search Engine Optimizing of Organic acquisition, Intelligent Ads delivery,etc.
You will:
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- Design and apply machine learning algorithm and product strategies to user growth methods to expand product impact as well as improve users' experiences;
- Understand user growth instruments and use data and machine learning algorithms or other strategies to make it thrive;
- Responsible for target audience, automated material production, advertising automation optimization and other related algorithm strategies
- Conduct offline and online experiments, analyze according data and evaluate to improve algorithms and strategies;
- Work with product and DEs, DAs, and other engineers to deliver features to drive the user growth of products.
Qualifications
Minimum Qualifications
1. Excellent coding skills and solid data structure and algorithm skills, proficient in python / C++ and other development languages;
2. Familiar with common Machine Learning tools and Deep learning programming frameworks ( Tensorflow / PyTorch / Scikit-learn / XGBoost , etc.);
3. Relevant algorithm experience in search, recommendation, advertising and other related fields, user growth experience is better;
4. Excellent analytical and problem-solving skills, with a passion for solving challenging problems.
Preferred Qualification:
1. Passion for technology, good communication skills and team spirit
Perks and Benefits
Health and Wellness
- Health Insurance
- Dental Insurance
- Vision Insurance
- HSA
- Life Insurance
- Fitness Subsidies
- Short-Term Disability
- Long-Term Disability
- On-Site Gym
- Mental Health Benefits
- Virtual Fitness Classes
Parental Benefits
- Fertility Benefits
- Adoption Assistance Program
- Family Support Resources
Work Flexibility
- Flexible Work Hours
- Hybrid Work Opportunities
Office Life and Perks
- Casual Dress
- Snacks
- Pet-friendly Office
- Happy Hours
- Some Meals Provided
- Company Outings
- On-Site Cafeteria
- Holiday Events
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Personal/Sick Days
- Leave of Absence
Financial and Retirement
- 401(K) With Company Matching
- Performance Bonus
- Company Equity
Professional Development
- Promote From Within
- Access to Online Courses
- Leadership Training Program
- Associate or Rotational Training Program
- Mentor Program
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program
- Employee Resource Groups (ERG)
Company Videos
Hear directly from employees about what it is like to work at TikTok.