Creator Reputation Manager - TikTok Operations
Responsibilities
About the team:
Creators are the heart and soul of TikTok. The Creator team's mission is to facilitate our Creator community's growth and development, drive high quality content production and increase creator engagement and product adoption through scaled content and education programs. This team will also create scalable initiatives to build, celebrate, and recognize our diverse and inclusive communities around the world.
The Creator Reputation team partners with high-impact professional creators to drive product understanding, adoption, and positive perception across the broader creator ecosystem.
We're looking for an execution-focused creator partner who understands how professional creators operate - their incentives, pain points, and influence - and can turn that understanding into product advocacy and measurable outcomes.
This role is not focused on talent management, personal branding, or creator visibility; it is focused on driving product awareness and broader trust-building engagements through trusted creator partnerships.
Responsibilities:
Creator Partnerships
- Manage relationships with high-impact professional creators
- Engage creators on product updates, tools, and monetization opportunities in a way that is clear, credible, and outcome-driven
- Identify and activate creators who can effectively serve as product advocates for the wider creator community
Creator-to-Creator Product Spokesperson
- Act as a creator-facing product spokesperson across TikTok-owned channels
- Write quick-turn scripts, be on camera talent, and engage directly with creators on product launches and updates
- Translate product features into creator-relevant narratives that drive awareness, perception, and adoption
Programs & Execution
- Drive creator participation in priority programs, pilots, and initiatives
- Execute engagements that are scalable, repeatable, and aligned with business goals
- Own creator communications, timelines, and day-to-day execution across initiatives
Cross-Functional Coordination & Insight
- Partner closely with Product, Creator Marketing, Monetization, and Comms teams
- Bring creator feedback and behavioral insights back into the organization to inform product and go-to-market decisions
Qualifications
Minimum Qualifications:
- Deep understanding of professional creators and how they influence others
- Strong relationship builder
- Proven ability to leverage creator relationships in service of product goals and metrics
- Comfortable being camera-facing and speaking credibly about products in VOD, live, or unscripted settings
- Strong program management skills - execution, organization, and follow-through
- Clear communicator who can simplify complex product concepts
Preferred Qualifications:
- Experience as a creator or working closely with professional creators
- Background in creator partnerships, product marketing, or community strategy
- Experience supporting product launches or adoption programs
Job Information
[For Pay Transparency] Compensation Description (annually)
The base salary range for this position in the selected city is $104711 - $235980 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
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Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
Perks and Benefits
Health and Wellness
- Health Insurance
- Dental Insurance
- Vision Insurance
- HSA
- Life Insurance
- Fitness Subsidies
- Short-Term Disability
- Long-Term Disability
- On-Site Gym
- Mental Health Benefits
- Virtual Fitness Classes
Parental Benefits
- Fertility Benefits
- Adoption Assistance Program
- Family Support Resources
Work Flexibility
- Flexible Work Hours
- Hybrid Work Opportunities
Office Life and Perks
- Casual Dress
- Snacks
- Pet-friendly Office
- Happy Hours
- Some Meals Provided
- Company Outings
- On-Site Cafeteria
- Holiday Events
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Personal/Sick Days
- Leave of Absence
Financial and Retirement
- 401(K) With Company Matching
- Performance Bonus
- Company Equity
Professional Development
- Promote From Within
- Access to Online Courses
- Leadership Training Program
- Associate or Rotational Training Program
- Mentor Program
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program
- Employee Resource Groups (ERG)
Company Videos
Hear directly from employees about what it is like to work at TikTok.