Creator Operations Manager - TikTok Gaming

Responsibilities

About the Team:
Creators are the heart and soul of TikTok. The TikTok Gaming Global Operations team is a high-impact, cross-functional group dedicated to accelerating the growth of organic short-form and LIVE gaming content on the platform. Our mission is to facilitate our Gaming Creator community's growth, drive high-quality content production, and increase creator engagement and product adoption through scaled programs. We work closely with leading publishers, platforms, creators, and internal stakeholders to build, celebrate, and recognize our diverse and inclusive global communities.

Responsibilities:
Develop, support, and execute scaled gaming product adoption and content campaigns, managing them end-to-end to drive large-scale participation from gaming creators.
Work with various product teams to identify potential program opportunities and outlines based on product roadmaps and data-driven insights.
Collaborate with local/regional cross-functional (XFN) teams to localize and implement scaled product adoption frameworks and programs.
Establish standardized measurement plans and set joint OKRs with broader Gaming Product teams; track progress and optimize in real-time to hit success metrics.
Evaluate campaign performance to synthesize key learnings and areas for improvement back to XFN stakeholders.
Build strong relationships with XFN teams (Product, Product Ops, PMM, Comms, Legal, etc.) to operationalize programs effectively.
Champion the voice of the gaming community internally, providing iterative feedback to help shape the future of gaming on TikTok.

Qualifications

Minimum Qualifications:
1. Bachelor's degree in Marketing, Business, Communications, or a related field.
2. 3+ years of experience in creator operations, community growth, or marketing, with a focus on the content and creator ecosystem.
3. Proven experience managing creators and/or partners, with exceptional relationship management skills.
4. Strong track record of working across teams, organizational structures, and geographies to drive impact.
5. Understanding of the gaming industry, creator economy, and social media platforms.
6. Experience in supporting go-to-market (GTM) strategies or scaled marketing/operations programs.
7. Exceptional interpersonal, analytical, and communication skills.

Preferred Qualifications:
1. Direct experience marketing a platform (e.g., social media, video) to the gaming industry.
2. A "player-coach" mentality with a hands-on, entrepreneurial spirit to thrive in a fast-paced environment.
3. Experience managing marketing budgets, business planning, and agency/vendor relationships.
4. Data-driven mindset with experience using analytics tools to measure performance and inform strategy.
5. Deep passion for and knowledge of gaming culture, communities, and industry trends.