Creator Network (Agency) Manager - TikTok LIVE

Responsibilities

TikTok LIVE Creator Networks (CNs) are agency partners that collaborate with the platform to recruit, train, manage, and grow LIVE creators, helping them monetize content and expand their audiences on TikTok LIVE. Creator Network Managers serve as strategic business partners to these agencies, coaching them to innovate, scale their operations, and increase the value they deliver to the platform.

Key Responsibilities:

1. Strategic CN Management
- Own revenue growth and quality metrics for assigned CNs on a monthly and quarterly basis.
- Build trust-based working relationships with managed CNs. Develop a deep understanding of each CN's strengths, weaknesses, performance status, and operational structure; create CN profiles and case studies for internal knowledge sharing.
- Conduct regular business planning and review sessions to ensure CN goals are aligned with platform objectives, operations are on track, and targets are achieved. Organize recurring management touchpoints - such as Quarterly Business Reviews, Monthly Business Reviews, weekly check-ins, and in-person co-working sessions - to drive continuous operational improvement.
- Develop strong expertise in CN operational best practices based on the RICHA model. Master internal data portals and tools to generate insights, identify coaching opportunities, and define targeted improvement actions.
- Design performance incentives and leverage internal resources to systematically drive CN milestone achievements and quality improvements. Deliver go-to-market education on CN and platform campaigns to ensure strong participation and measurable results.
- Proactively research CN business model best practices across the US+ and other global regions. Translate insights into practical guidance and case studies to improve CN performance.

2. CN Support and Troubleshooting
- Establish an issue intake and ticketing process for CN support requests. Prioritize issues based on urgency and impact, and ensure timely resolution.
- Identify recurring CN issues and develop SOPs to enable faster, more efficient solutions.
- Serve as a liaison between CNs and POCs of central teams by consolidating CN feedback and requests regarding platform tools, product features, and policies, and clearly communicating needs and proposed solutions.

3. Special Project Management
- Participate in high-impact special projects initiated by the CN team and cross-functional partners that affect CN operational outcomes. Take ownership of project execution and delivery quality.
- Coordinate with different team members and stakeholders of the project and ensure smooth collaboration within the project team.
- Prepare project plans, track milestones and progress, and produce post-project recap reports.

Qualifications

Minimum Qualifications
- Bachelor's degree or above, with 2+ years of experience in external-facing roles such as account management, sales, or business development.
- Experience owning revenue KPIs and/or OKRs and core business targets.
- Strong strategic communication skills, with the ability to influence decisions through clear, persuasive arguments and effective negotiation.
- Analytical mindset with experience in data-driven decision-making; comfortable using dashboards and data tools for analysis and insights.
- Self-starter with a strong sense of ownership and accountability in a professional environment.