Creator Marketing Manager - Content Operation - London

Responsibilities:
Product Marketing and Paid Campaigns (Primary Focus)
- Own product marketing campaigns end to end, planning and executing paid campaigns tied to creator awareness, perception and product adoption across on- and off-platform channels such as TikTok, YouTube, Meta and Reddit
- Drive scale and performance, delivering both upper funnel outcomes such as awareness and perception, and lower funnel outcomes including product adoption and usage
- Lead creative and agency execution, writing briefs, reviewing scripts and creative, managing agencies and remaining hands-on throughout execution and optimisation
- Optimise based on results, monitoring performance against core metrics and iterating on messaging, creative and targeting
- Partner closely with Product and Creator Marketing teams to ensure campaigns are grounded in product value, creator insights and clear calls to action

Creator Activations and Experiential Programmes (Secondary Focus)
- Own creator activations end to end, planning and delivering creator-facing initiatives tied to product priorities, including partnerships, programmes, product education moments and selected events
- Drive credibility and conversion by using trusted partners and creator touchpoints to reinforce campaign narratives and turn interest into action, such as sign-ups, enrolment and product usage
- Lead cross-functional execution, acting as project lead across internal teams, agencies and external partners to deliver activations on time and to standard
- Measure and document impact, capturing learnings and case studies to improve future activations and inform global best practice

How You Will Work
- Operate as a marketing generalist, applying strong fundamentals across messaging, creative review, execution and measurement
- Coordinate and align stakeholders across Product, Comms and Creator Marketing, documenting learnings to support repeatable and scalable execution
- Balance speed and quality while adapting to changing priorities and limited resourcing

Qualifications

Minimum Qualification(s):
- 5 or more years of experience in product marketing, performance marketing, campaigns, activations or related marketing roles
- Proven experience delivering paid product marketing campaigns for technology platforms, tools or creator products
- Experience delivering creator-facing or customer-facing initiatives tied to product goals
- Strong understanding of creator-led, product-first creative rather than traditional brand advertising
- Experience managing agencies and external partners
- Strong project management, organisation and cross-functional coordination skills
- Confidence working with data, metrics and performance insights to inform decisions
- Ability to operate as a marketing generalist in a lean environment

Preferred Qualification(s):
- Experience in the creator economy, media, entertainment or technology platforms
- Experience with partnerships, experiential marketing or industry events
- Familiarity with lifecycle or lower funnel marketing linked to product adoption
- Experience working across multiple markets or regions

Client-provided location(s): London, United Kingdom

Job ID: TikTok-7607835774662445365

Employment Type: OTHER

Posted: 2026-02-18T20:01:24