Creator Marketing & Communications Manager - TikTok LIVE
Responsibilities
About the team
TikTok LIVE team's mission is to work hand-in-hand with creators & influencers, agencies, and partnership organizations to create an environment that brings communities together in real time to create meaningful and interactive connections around the globe.
Responsibilities
- Elevate Top Creators: Identify and champion standout TikTok Live creators by securing high-impact visibility opportunities across media features, strategic partnerships, and public-facing events.
- PR & Storytelling: Partner with internal PR and Communications teams to craft compelling creator-driven stories for press, social media, and owned platforms.
- Strategic Partnerships: Cultivate and manage relationships with brands, media outlets, and event organizers to unlock co-marketing initiatives and visibility opportunities for creators.
- Content Creation: Develop case studies, success stories, and spotlight videos that demonstrate the impact and reach of TikTok Live creators.
- Event Strategy & Activation: Drive creator participation in key industry events, panels, festivals, and brand activations that enhance creator and platform visibility.
- Cross-Functional Collaboration: Work closely with Creator Operations, Content, Marketing, and PR teams to align strategies, ensure message consistency, and deliver high-impact executions.
Qualifications
Minimum Qualifications:
- Bachelor's degree in Communications, Marketing, Public Relations, or a related field.
- 0-3 years of experience in PR, influencer marketing, talent marketing, or strategic partnerships-preferably within social media, entertainment, or digital content.
- Deep understanding of the Latin American creator landscape and entertainment trends.
- Proven experience working with creators, talent managers, or public figures.
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- Exceptional storytelling, writing, and presentation skills.
- Strong project management skills and ability to build lasting partner relationships.
- Bilingual fluency in English and Spanish, both written and spoken, to communicate with external stakeholders in LATAM.
Perks and Benefits
Health and Wellness
- Health Insurance
- Dental Insurance
- Vision Insurance
- HSA
- Life Insurance
- Fitness Subsidies
- Short-Term Disability
- Long-Term Disability
- On-Site Gym
- Mental Health Benefits
- Virtual Fitness Classes
Parental Benefits
- Fertility Benefits
- Adoption Assistance Program
- Family Support Resources
Work Flexibility
- Flexible Work Hours
- Hybrid Work Opportunities
Office Life and Perks
- Casual Dress
- Snacks
- Pet-friendly Office
- Happy Hours
- Some Meals Provided
- Company Outings
- On-Site Cafeteria
- Holiday Events
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Personal/Sick Days
- Leave of Absence
Financial and Retirement
- 401(K) With Company Matching
- Performance Bonus
- Company Equity
Professional Development
- Promote From Within
- Access to Online Courses
- Leadership Training Program
- Associate or Rotational Training Program
- Mentor Program
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program
- Employee Resource Groups (ERG)
Company Videos
Hear directly from employees about what it is like to work at TikTok.