Creator Manager, Sports - TikTok Operations

We are looking for a Creator Manager specialized in Sports to foster the Brazilian creator ecosystem within the sports vertical. You will be responsible for identifying, onboarding, educating, and retaining top-tier sports creators and athletes while driving measurable impact on content output, quality, and platform KPIs.
This is a hands-on content operations role that combines creator relationship management, strategic planning, data-driven execution, and cross-functional collaboration; working with publishers, clubs, agents, event teams, and LATAM/global counterparts.

Key Responsibilities

Creator Ecosystem Management
- Own part of the Brazilian Sports creator and athlete pool (mapping, segmentation, prioritization, and engagement strategy), covering high-priority creators and emerging talent
- Build and maintain deep, trust-based relationships with creators; serve as their primary point of contact for platform guidance, opportunities, and issue resolution
- Segment the creator pool by niche, performance tier, and growth potential; identify content gaps and opportunity areas to inform strategy

Content Strategy & Programming
- Develop and execute creator content strategies aligned with regional sports priorities
- Collaborate with publisher partnerships to connect creators with tournament IPs and amplify official content
- Support creator participation in key initiatives such as creator education workshops and owned events
- Drive creator activation around major tentpole tournaments and ensure high-quality, on-strategy content output

Performance Tracking & Data-Driven Optimization
- Track and report on creator pool performance metrics,
- Deliver monthly pool performance reports with clear insights, action plans, and risk/opportunity flags, proactively identify underperforming creators and content gaps; design targeted interventions to move the needle on core KPIs
- Use data to inform creator selection, prioritization, and resource allocation across all initiatives

Cross-Functional Collaboration & Program Execution
- Work with LATAM and global content ops counterparts to align on best practices, share learnings, and adapt global strategies for the Brazilian market
- Support cross-market initiatives (BR + MX) and contribute to LATAM-wide creator strategy
- Incorporate product objectives into strategies by developing creator campaigns that drive product awareness, adoption, and engagement

Qualifications

Minimum Qualifications
- Experience in creator management, content operations, digital media, or sports partnerships, with a focus on football (soccer).
- Deep understanding of the Brazilian sports and creator ecosystem: knowledge of key creators, athletes, clubs, leagues, publishers, and trends
- Proven track record of managing creator relationships and driving measurable content growth (publish volume, quality, engagement)
- Strong analytical skills: comfortable working with data dashboards, extracting insights, and making data-informed decisions
- Excellent communication and stakeholder management skills: ability to interact with creators, partners, and internal stakeholders at all levels
- Proficiency in Portuguese and English for regional/global collaboration
- Highly organized, detail-oriented, and able to manage multiple projects simultaneously in a fast-paced environment

Preferred Qualifications
- Existing network of sports creators / sports athletes and other KOLs in Brazil
- Experience with creator economy platforms and understanding of platform algorithms and content dynamics
- Experience with SRP, Spotlight, or similar creator incentive/monetization programs
- Experience in production, content creation, or sports journalism
- Familiarity with major teams, leagues and tournaments (including outside football)

Client-provided location(s): São Paulo, Brazil

Job ID: TikTok-7669899221642873141

Employment Type: OTHER

Posted: 2026-08-04T20:22:16