Creator Manager - Family & Parenting - Thailand

Responsibilities

The e-commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated.

With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users. We are looking for passionate and talented people to join our product and operations team, together we can build an e-commerce ecosystem that is innovative, secure and intuitive for our users.

Join us as we drive the future of e-commerce here at TikTok.

Roles & Responsibilities:
- Source, recruit, and manage creators in the family/parenting category across platforms
- Build strong relationships with creators and brand to support long-term collaboration
- Match creators with suitable product categories and campaigns based on performance, audience, and content style
- Grow creator's community and identify creator community's brand persona.
- Actively work and collaborate together with the cross-functional stakeholders to achieve greater impact on the platform.
- Plan strategically and analyze deeper partnership models beneficial for creators and platform
- Maintain and cultivate the growth of TikTok creator towards performance goals, continues improvement of content for both live streaming and short video, maximizing the business as well as monetization growth.
- Campaign Execution & Market Insight::
- Collaborate with cross functional team teams (marketing, category, and performance) to brief creators and execute high-impact campaigns.
- Monitor and analyze creator performance metrics (CTR, GMV, ROAS, engagement,Join rate) to optimize campaigns
- Role out Genre campaign from end to end. Including timeline management and task allocation.
- Ensure content aligns with campaign objectives, brand tone, and platform best practices
- Guide creators on storytelling, formats, hooks, and trends specific to family and parenting audiences
- Stay updated on parenting trends, family consumer behaviors, seasonal campaigns (Mother's Day, Back-to-School, etc.)
- Provide insights and recommendations to improve creator strategies and product-market fit.

Qualifications

Minimum Qualifications:
- Minimum Bachelor's Degree or above
- English proficiency and Thai language proficiency
- Above 5 years of KOL/Top Creator/Celeb Management experience, which scope includes but not only limited to Social Media, Talent Management, and MCN.

Preferred Qualifications:
- Understand KOL and the media landscape in Thailand, exceptionally skilled at cultivating mature as well as up and rising creators KOLs, with proven successful case(s).
- Outstanding communication skills, presentation and problem-solving, enjoy communication with users and deliver daily support with strong user-driven mindset.
- Strong planning skills for online & offline campaigns, creative and good at brain-storming.
- Be enthusiastic, responsible, result-driven and efficient, can work under pressure.
- E-commerce background is a plus.