Creator Growth Manager (Gaming) - TikTok LIVE
Responsibilities
About the team
TikTok LIVE team's mission is to work hand-in-hand with creators & influencers, agencies, and partnership organizations to create an environment that brings communities together in real time to create meaningful and interactive connections around the globe. TikTok LIVE is looking for a Gaming Creator Growth Manager who lives at the intersection of high-touch talent management and strategic product operations.
In this role, you will act as a bridge for innovation: working hand-in-hand with creators to prototype new behaviors, format, and feature adoption, then building the operational blueprints to scale those successes across the entire gaming segment. You'll report to the Creator Growth Team Lead, focusing on initiatives that drive measurable impact.
Responsibilities:
Strategic Creator Growth
- Manage and grow a portfolio of gaming creators, including high-touch support, growth planning, and LIVE-specific optimization
- Cohort Identification: Analyze creator performance data to identify the ideal candidates for early-access feature pilots, ensuring a match between the product's goal and the creator's audience archetype.
- Partner with our highest-impact gaming creators and publishers to integrate TikTok LIVE products into their core content strategy, and help translate content into successful LIVE formats
- Build authentic rapport with creators to become a trusted advisor, ensuring you have the social capital to drive high-stakes shifts in content and platform behavior
- Navigate escalations, account health, showcase opportunities with top gaming creators. Identify technical friction points or opportunities for top creators. You will translate their needs into actionable product requests to improve the ecosystem for everyone.
Scaling Growth Programs
- Take the blueprints from successful 1-on-1 creator collaborations and develop frameworks to scale those results across larger cohorts
- Lead Growth Sprints designed to drive specific outcomes like increased streaming frequency, creator audience growth, community milestones, or feature mastery
- Ensure that as programs scale, the quality of support and the level of creator trust remain high
Impact & Insights
- Define what success looks like for creator initiatives, tracking both quantitative performance metrics and the qualitative creator sentiment and
- Translate creator feedback into actionable insights for internal teams, ensuring the platform evolves in a direction that serves the gaming community
Qualifications
Minimum Qualifications:
- 3+ years in creator management, esports operations, influencer marketing, or publisher partnerships.
- Proven track record managing top creators or talent with high visibility and complex needs
- Experience building structured programs that move beyond one-off fixes into repeatable growth engines
- Strong understanding of gaming culture, game economies, and seasonal content cycles
- Demonstrated ability to execute fast-moving programs with measurable outcomes. Strong analytical skills; ability to synthesize dashboards and creator metrics
- Highly cross-functional, effective communicator, strong project ownership
- Familiarity with LIVE ecosystems, monetization loops, or streaming platforms
Preferred Qualifications:
- Track record of collaborating with Product or Engineering teams to launch new features, run pilot programs, or lead Alpha/Beta testing with high-visibility partners.
Job Information
[For Pay Transparency] Compensation Description (annually)
The base salary range for this position in the selected city is $83600 - $192534 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
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Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
Perks and Benefits
Health and Wellness
- Health Insurance
- Dental Insurance
- Vision Insurance
- HSA
- Life Insurance
- Fitness Subsidies
- Short-Term Disability
- Long-Term Disability
- On-Site Gym
- Mental Health Benefits
- Virtual Fitness Classes
Parental Benefits
- Fertility Benefits
- Adoption Assistance Program
- Family Support Resources
Work Flexibility
- Flexible Work Hours
- Hybrid Work Opportunities
Office Life and Perks
- Casual Dress
- Snacks
- Pet-friendly Office
- Happy Hours
- Some Meals Provided
- Company Outings
- On-Site Cafeteria
- Holiday Events
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Personal/Sick Days
- Leave of Absence
Financial and Retirement
- 401(K) With Company Matching
- Performance Bonus
- Company Equity
Professional Development
- Promote From Within
- Access to Online Courses
- Leadership Training Program
- Associate or Rotational Training Program
- Mentor Program
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program
- Employee Resource Groups (ERG)
Company Videos
Hear directly from employees about what it is like to work at TikTok.