Creative Operations Lead, Advertiser Enablement - Creative
Responsibilities
We are seeking a Creative Operations Lead, Advertiser Enablement to join the Global Monetization Product & Technology (GMPT) team. This is lead role designed for a dynamic, high-EQ leader with deep expertise in product marketing, creator-led solutions, and client enablement.
In this role, you will lead advertiser enablement efforts across all verticals, guiding how the world's top brands leverage TikTok's third-party and in-house creative solutions to achieve business growth. You will partner closely with TikTok sales, product, and creator teams to design scalable advertiser strategies, strengthen industry relationships, and build repeatable best practices.
As a Lead, you will also mentor a team of client operations managers/analysts, set strategic direction, and serve as the voice of advertiser needs in global product and go-to-market planning.
Responsibilities:
- Define and drive the advertiser enablement vision across multiple verticals (Retail, CPG, Auto, Tech, FinServ, Travel, Entertainment, etc.).
- Partner with Sales and Product leadership to influence global go-to-market strategies for creator and third-party solutions.
- Translate advertiser needs into scalable playbooks, resources, and strategic recommendations.
- Lead high-impact workshops and activations that educate advertisers on TikTok's creative solutions and creator ecosystem.
- Oversee development of vertical-specific best practices, insights reports, and product training materials for internal and external use.
- Champion the adoption of emerging creator-led and 3P product solutions across verticals.
- Act as a partner to top global and regional advertisers, guiding them on leveraging TikTok for full-funnel marketing success.
- Represent TikTok in key client conversations, industry forums, and executive-level briefings.
- Strengthen long-term relationships with brands and agencies through innovative creator-led strategies.
- Collaborate with Creator Partnerships, Legal, and Operations teams to streamline contracting, compliance, and payments at scale.
- Influence product development by sharing advertiser feedback, campaign learnings, and industry trends with PM and Engineering teams.
- Work closely with regional PSO and GTM teams to ensure operational rigor and alignment across markets.
- Set performance standards, create growth opportunities, and foster a collaborative, high-impact culture.
Qualifications
Minimum Qualifications:
- 5+ years of relevant experience in advertising, product marketing, or creator partnerships, with leadership experience.
- Proven expertise in developing and scaling creator-led or digital marketing programs across multiple verticals.
- Strong background in client enablement, GTM strategy, and cross-functional program management.
- Comfortable presenting to C-level executives, industry leaders, and creative partners alike.
- Exceptional communication skills across all channels and formats.
- Analytical thinker with proven ability to leverage data for decision-making and storytelling.
- Track record of driving strategic impact in fast-paced, high-growth environments.
Preferred Qualifications:
- Experience running cross-vertical or global marketing enablement programs.
- Direct experience building or scaling creator partnerships programs.
- Hands-on familiarity with TikTok as a creator or community participant.
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- Experience leading teams across regions and time zones.
Job Information
[For Pay Transparency] Compensation Description (annually)
The base salary range for this position in the selected city is $159000 - $288000 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
Perks and Benefits
Health and Wellness
- Health Insurance
- Dental Insurance
- Vision Insurance
- HSA
- Life Insurance
- Fitness Subsidies
- Short-Term Disability
- Long-Term Disability
- On-Site Gym
- Mental Health Benefits
- Virtual Fitness Classes
Parental Benefits
- Fertility Benefits
- Adoption Assistance Program
- Family Support Resources
Work Flexibility
- Flexible Work Hours
- Hybrid Work Opportunities
Office Life and Perks
- Casual Dress
- Snacks
- Pet-friendly Office
- Happy Hours
- Some Meals Provided
- Company Outings
- On-Site Cafeteria
- Holiday Events
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Personal/Sick Days
- Leave of Absence
Financial and Retirement
- 401(K) With Company Matching
- Performance Bonus
- Company Equity
Professional Development
- Promote From Within
- Access to Online Courses
- Leadership Training Program
- Associate or Rotational Training Program
- Mentor Program
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program
- Employee Resource Groups (ERG)
Company Videos
Hear directly from employees about what it is like to work at TikTok.