Creative Lead - Americas

Responsibilities

The Role
We are looking for a Creative Director to lead a nimble, high-performing team across AMS, Americas. This is a role for a creative heavyweight who can inspire a team that already operates with a high degree of autonomy and excellence. Your mission is to help shape how our brand shows up as TikTok on TikTok, as well as across all other media platforms. This isn't just a role for someone who knows how to make an ad. Instead, it is for a leader who can drive creative strategy on and off the platform in a way that truly moves the needle for our business priorities.
The team is a unique, ego-free collective that prizes collaboration over rivalry. You will lead five Creative Directors who manage the full creative lifecycle from ideation through post-production, working both in-house and with world-class agency partners. This team is looking for a leader who brings exceptional taste, sharp judgment, and a "mentor-first" mentality.

Responsibilities
- Create a sustainable, motivated, and efficient environment for exceptional creative development.
- Demonstrate creative thought leadership by keeping ahead of trends and providing proactive inspiration and recommendations.
- Lead and collaborate with extraordinary creatives, copywriters, designers, innovators, and strategists.
- Provide in-house creatives with clear creative direction and ownership over their projects. Continually raise the bar for creative excellence.
- Work closely with world-class advertising agencies across the globe, guiding the work effectively for creative excellence. Be a fiscal guardian by working in the best interests of the company.
- Demonstrate brand guardianship and proactively identify areas to improve the creative output.
- Work collaboratively with the team to develop compelling creative solutions that align with the strategic brief.
- Partner closely with both global and regional marketing teams to develop breakthrough creative work that balances commercial needs with innovation and long-term brand building.
- Manage creativity within the parameters of project allocation and resources.

Qualifications

Minimum qualifications
- Extensive work experience as a Creative Director, Executive Creative Director, Creative Lead, or in a related position.
- Team leadership experience.
- Previous experience leading and delivering a broad range of creative projects, including brand campaigns, activations, and creative partnership solutions.
- Strong knowledge of US poltical and cultural nuances, with a keen understanding of what is relevant and an eye for upcoming trends.

Preferred Qualifications
- Demonstrated keen knowledge of TikTok and the TikTok community.
- Demonstrated proactive thinking and examples of entrepreneurialism, whether in or out of work.
- Ability to manage team bandwidth and delivery timelines.
- Must be dependable, positive, and open-minded, with the ability to clearly communicate both verbally and visually.
- Ability to pitch creative solutions in response to marketing strategies.
- Excellent presentation and communication skills, including the ability to read a room and pivot accordingly.