Creative Copywriter, GIMC GBM

The Creative Copywriter will be responsible for writing compelling creative concepts and copy for some of TikTok's most influential B2B campaigns and event moments.

The Copywriter will be responsible for ensuring creativity and joy are central to everything we make and put out into the industry ecosystem.

The ideal candidate is a Copywriter who thinks in terms of big ideas and platforms - and can execute those ideas across a multitude of platforms including campaign work, marketing collateral, social media, video, and experiential activations.

This position reports to the Supervising Creative Director.

Responsibilities
- Collaborate closely with Creative Development, Design, Video Production and Events teams to come up with big ideas and platforms for different initiatives - and be able to execute with clear, sharp, and creative copy writing for a business audience, clearly communicating the benefits of TikTok's ad products and services
- Ideate and concept for a range of executions, with the ability to articulate strategy, set a creative vision, and pitch ideas to cross-functional stakeholders and leadership
- A passion for cultural trends both on and off of the TikTok platform, and an understanding of how to shape these insights to meet a business purpose or objective
- Interpret briefs from stakeholders and cross-functional partners to understand project requirements for campaigns and major tentpole events
- Creative flexibility and expertise writing stage scripts, video scripts, experiential copy, website copy, and lots of things in between
- Translate ad products and services into understandable and interesting language that encourages audiences to interact and engage
- Edit and proofread copy as needed, giving direction to third party partners or other internal writers
- Use SEO principles to maximize copy's reach
- Manage multiple projects simultaneously and autonomously, adhering to deadlines and ensuring high-quality deliverables
- Attend project meetings and presentations to provide creative input and address any copy-related concerns or challenges
- Conduct post-project evaluations and analyze feedback to continuously improve our messaging

Qualifications

Minimum Qualifications
- Minimum 4+ years of proven experience as a creative copywriter, with direct experience working for an ad platform company or writing for a business-focused agency or brand.
- A strong portfolio demonstrating expertise in concept development, creative writing, and ability to maintain brand voice and tone is required.
- Excellent writing, editing and proofreading skills to effectively convey ideas and collaborate with internal teams, stakeholders, and cross-functional partners.
- Great organizational skills and the ability to prioritize tasks effectively.
- Detail-oriented with a collaborative spirit.
- Knowledge of online content strategy and creation.

Preferred Qualifications
- Agency and Marketing experience preferred,

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $97200 - $220400 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.

Client-provided location(s): New York, NY

Job ID: TikTok-7660327764247169285

Employment Type: OTHER

Posted: 2026-07-10T20:06:45