CPG Measurement Lead, US

- Manage a team of Measurement Partners and Measurement Analysts, who partner with clients and agencies to provide impactful measurement that leads to a better understanding of their performance on the platform
- Focus the team on strategic consulting, together with revenue and product teams, to help drive and implement learning agendas for agencies and clients
- Manage feedback from key clients and internal leadership, to ensure their voice is reflected within our work prioritization and strategic roadmap
- Develop meta analyses, strategic narratives and points of view with key internal and external stakeholders to help advertisers succeed on the TikTok platform.
- Partner with the Measurement Product and Measurement Product Marketing teams to develop and improve TikTok's first and third party measurement solutions.
- Develop and execute large scale region wide measurement led programs to drive impact at scale.
- Build and improve systems and processes to report the impact created by the team and identify areas of opportunity to drive measurement led impact.

Qualifications

Minimum Qualifications:
- 5+ years of experience in digital advertising measurement at a large marketing-related organizations, digital platforms or analytics specialist organizations
- A track record of building analytical practices and teams with clear examples of operational discipline and strategic acumen.
- A passion for inferential problem solving through experimental design and analytical methods. Deep understanding of measurement solutions such as conversion lift, brand lift, multi-touch attribution, marketing mix modeling etc.
- Exceptional time-management and goal-oriented task management skills are a must
- Ability to manage effectively across a large team, collaborate with other leaders on joint visions, deploy consistent quality, and provide guidance on what decisions should be made
- A track record of managing top tier clients on digital measurement
- Ability to thrive in a fast paced and dynamic environment.

Preferred Qualifications:
- Experience working at CPG companies or consulting and advising CPG clients at agencies, consulting firms, research companies or digital platforms.
- Deep expertise in MMM or causal inference methods such as geo-lift.
- Familiarity with digital industry groups and measurement bodies a plus

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $159000 - $384000 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.

Client-provided location(s): New York, NY

Job ID: TikTok-7642380768698190133

Employment Type: FULL_TIME

Posted: 2026-05-22T20:01:13