Country Strategy and Agency Solutions Manager - GBS
Responsibilities
About the Team
The Southeast Asia (SEA) Regional Business team within Global Business Solutions (GBS) partners with leading agencies and market players to accelerate user growth and marketing success. We do this by delivering tailored strategies, advanced measurement solutions, ad tech integrations, and innovative platform offerings.
TikTok is seeking a Country Strategy and Agency Solutions Manager to drive the growth and success of Thailand business. The position requires a unique combination of digital marketing expertise, product go-to-market strategy, partner management (agency and direct) and data-driven decision-making. The ideal candidate will possess hands-on experience in digital advertising, strong analytical capabilities, and a passion for helping businesses thrive in the digital era.
Key Responsibilities:
- Partner (Agency and Direct) Engagement: Partner with key stakeholders and agencies, providing strategic guidance and performance optimization to maximize ROI.
- Data Building & Diagnosis Capability
- Partner with APMs or BPMs to inform and guide revenue-driving strategies
- Provide scorecards for branding, TTS, Apps, and Web performance at the top accounts level of leading agencies
- Deliver actionable insights through regular dashboards, reporting, and performance reviews to optimize agency outcomes
- Data Analytics & Insights:
- Leverage data analytics tools to monitor campaign performance, assess market trends, and generate actionable insights to optimize marketing efforts.
- Track and analyze advertising data, drawing actionable insights for campaign optimization and revenue growth as well as making seasonal predictions
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- Build effective data tracking workflow, monitoring progress, and finding problems in a timely manner
- Visualize large or complex data and transform it to be more accessible, understandable, and usable.
- Understand business problems, identify data sources and translate problems into structured analysis or data products that directly drive actionable insights that maximize value
- Strategic Planning: Develop and execute industry-specific strategies that align with TikTok's growth objectives.
- Go-to-Market Execution: Collaborate with product, sales, and marketing teams to launch new products and features, ensuring market fit and customer adoption.
- Operational Efficiency: Streamline internal processes and workflows, ensuring smooth collaboration between cross-functional teams.
- Performance Measurement: Define KPIs, track progress, and generate reports to measure the effectiveness of marketing strategies and operational initiatives.
Qualifications
Minimum Qualifications:
- Bachelor's degree in Business, Marketing, Data Analytics, or a related field.
- 5+ years of experience in digital marketing, go-to-market strategy, business intelligence, or client solutions .
- Proficiency in digital advertising platforms
- Strong analytical skills, with experience using data tools such as SQL, Python, Tableau, or Google Data Studio.
- Ability to interpret complex data sets and translate insights into actionable business recommendations.
- Excellent communication and collaboration skills, with the ability to influence stakeholders across departments.
- Self-starter with a growth mindset, capable of thriving in a fast-paced, dynamic environment.
Preferred Qualifications:
- Strong knowledge of SQL, data visualization tools (Power BI, Tableau) , database pipelines etc.
- Excellent analytical skills in spotting issues and take actionable initiatives from data
- Experience working in an international environment, with an understanding of cultural nuances across APAC markets.
- Previous experience in any of the key industries (eCommerce, FinTech, SuperApps, Entertainment, Social, Gaming) with knowledge of user acquisition and engagement strategies.
Perks and Benefits
Health and Wellness
- Health Insurance
- Dental Insurance
- Vision Insurance
- HSA
- Life Insurance
- Fitness Subsidies
- Short-Term Disability
- Long-Term Disability
- On-Site Gym
- Mental Health Benefits
- Virtual Fitness Classes
Parental Benefits
- Fertility Benefits
- Adoption Assistance Program
- Family Support Resources
Work Flexibility
- Flexible Work Hours
- Hybrid Work Opportunities
Office Life and Perks
- Casual Dress
- Snacks
- Pet-friendly Office
- Happy Hours
- Some Meals Provided
- Company Outings
- On-Site Cafeteria
- Holiday Events
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Personal/Sick Days
- Leave of Absence
Financial and Retirement
- 401(K) With Company Matching
- Performance Bonus
- Company Equity
Professional Development
- Promote From Within
- Access to Online Courses
- Leadership Training Program
- Associate or Rotational Training Program
- Mentor Program
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program
- Employee Resource Groups (ERG)
Company Videos
Hear directly from employees about what it is like to work at TikTok.