Content Strategy Project Intern (TikTok Shop) - 2026 Start (BS/MS)

Responsibilities

In particular, the e-commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated. With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users.

As a project intern, you will have the opportunity to engage in impactful short-term projects that provide you with a glimpse of professional real-world experience. You will gain practical skills through on-the-job learning in a fast-paced work environment and develop a deeper understanding of your career interests.

Applications will be reviewed on a rolling basis - we encourage you to apply early. Successful candidates must be able to commit to at least 3 months long internship period.

We are TikTok Shop's Indonesia e-commerce business line, focusing on live streaming and short video content strategy operations. We deeply cultivate Indonesia's booming e-commerce market, driving merchant growth and enhancing user shopping experience through tailored content strategies. Our team is young and dynamic, with a comprehensive mentor-led training system. Here, you will get exposure to cutting-edge e-commerce content trends in Indonesia, participate in end-to-end strategy implementation from scratch, and quickly accumulate dual core experiences in local e-commerce operations and content strategy!

Responsibilities
- Assist in conducting special data analysis on content quality, participate in tracking and decomposing core metrics, sort out the dependency relationships between metrics, and output data insight reports to support Indonesia-focused content strategy optimization;
- Support the establishment of a livestream & short video content quality evaluation system. Based on keen judgment of high-quality local content, participate in formulating content screening standards and optimization directions, and accumulate reusable content methodologies adapted to Indonesian users;
- Independently coordinate with vertical teams and cross-functional teams, clarify requirement boundaries, promote task implementation, and ensure the efficient execution of Indonesia-targeted content strategies;