Content Operations & Creator Growth Manager - TikTok LIVE
Responsibilities
TikTok LIVE is a core part of TikTok's ecosystem, focused on building real-time, interactive experiences that connect creators, users, and communities at scale. The business aims to foster a healthy and sustainable live content ecosystem by empowering creators, enhancing user engagement, and enabling meaningful interactions through diverse live content formats.
Our global team operates in a highly cross-functional environment, working closely with Product, Engineering, Data, Policy, and regional market teams. Key focus areas include creator growth and support, live content strategy and operations, user engagement and retention, platform governance, and scalable operational execution. The team combines global vision with strong localization capabilities to adapt strategies to different markets while maintaining consistent platform standards.
We're a fast-growing and impact-driven organization that values ownership, data-informed decision-making, and close alignment with business outcomes, offering opportunities to work on complex, high-visibility initiatives that directly influence platform growth and creator success. By joining our team, you will be the bridge between trending cultural content and creator monetization. You are expected to have a "scout's eye" for talent across specialized verticals such as Chatting/Podcast, Fashion/Modeling, Acting, and Stand-up Comedy. This role focuses on identifying high-potential creators, leveraging existing industry networks (Agencies/MCNs), and converting individual viral successes into a systematic growth engine for the platform.
Responsibilities
1. Trend & Ecosystem Analysis: Continuously monitor mainstream social platforms (TikTok, Instagram, YouTube, etc.) to identify emerging content trends and shifts in the creator economy.
2. Case Study & Funnel Optimization: Deconstruct successful individual cases to identify key drivers of viewer conversion and revenue; develop data-driven frameworks to influence creators to adopt these winning strategies.
3. Scalable Strategy Execution: Translate individual "hero cases" into scalable programs through structured education, creator marketing, and community engagement initiatives.
4. Vertical Expertise & Resource Management: Apply deep knowledge of the modeling, acting, and comedy industries to tailor growth strategies. Actively leverage and expand a network of talent agencies (MCNs) and creator collectives to fast-track high-quality onboarding.
5. Creator Coaching & Incubation: Provide day-to-day coaching and develop educational resources to help creators improve content quality, increase retention, and maximize monetization.
6. Campaign & Activation Execution: Execute innovative creator programs and LIVE activations focused on monetization, content quality, and community connection.
7. Cross-Functional Collaboration: Collaborate with Product, Analytics, and Marketing teams to align and execute on growth priorities and unlock opportunities for creator success.
8. Performance Tracking: Track industry trends and own key success metrics, including revenue growth, retention, content quality, and platform progression.
Qualifications
Minimum Qualifications:
1. Bachelor's degree with 5+ years of experience in content strategy, creator/community growth, or talent management.
2. Industry Connectivity: Proven success in working with talent agencies (MCNs), modeling agencies, or entertainment management in the US market.
3. Content Literacy: Deep understanding of the creator lifecycle-from onboarding to sustained growth and monetization.
4. Analytical Skills: Proven ability to analyze performance across multiple content verticals and tiers to optimize growth tactics.
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5. Execution Excellence: Highly organized with strong project management skills and a bias for action.
Preferred Qualifications:
1. Direct Creator Experience: Current or former influencer/creator with a proven track record (e.g., 10K+ followers) and a strong foundation in content production.
2. Vertical Experience: Direct experience in the live streaming space, with a solid grasp of emerging trends, creator needs, and user behaviors.
3. Creative Mindset: Ability to provide strategic mentorship and coaching to creators with a focus on innovative monetization.
4. Passion: Deep passion for TikTok, LIVE streaming, and the evolving creator economy.
Job Information
[For Pay Transparency] Compensation Description (annually)
The base salary range for this position in the selected city is $104712 - $192534 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
Perks and Benefits
Health and Wellness
- Health Insurance
- Dental Insurance
- Vision Insurance
- HSA
- Life Insurance
- Fitness Subsidies
- Short-Term Disability
- Long-Term Disability
- On-Site Gym
- Mental Health Benefits
- Virtual Fitness Classes
Parental Benefits
- Fertility Benefits
- Adoption Assistance Program
- Family Support Resources
Work Flexibility
- Flexible Work Hours
- Hybrid Work Opportunities
Office Life and Perks
- Casual Dress
- Snacks
- Pet-friendly Office
- Happy Hours
- Some Meals Provided
- Company Outings
- On-Site Cafeteria
- Holiday Events
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Personal/Sick Days
- Leave of Absence
Financial and Retirement
- 401(K) With Company Matching
- Performance Bonus
- Company Equity
Professional Development
- Promote From Within
- Access to Online Courses
- Leadership Training Program
- Associate or Rotational Training Program
- Mentor Program
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program
- Employee Resource Groups (ERG)
Company Videos
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