Consumer Marketing Manager, Integrated Marketing (TikTok Shop, Singapore)

Responsibilities

About the team
The brand team within TikTok Shop's Integrated Marketing Campaigns Team brings together expertise across brand strategy, digital marketing, content creation, media planning, and data analytics. By integrating multiple channels - including social media, paid advertising, public relations, partnerships, and on-ground activations - we deliver cohesive campaigns that create meaningful and measurable impact.

In this role, you are a consumer marketing manager to run marketing initiatives across e-commerce campaigns, new product/feature launches and other key brand initiatives for the TikTok Shop business. This is a unique opportunity to contribute to TikTok Shop's growth in the Singapore market, working closely with the brand marketing lead to execute brand strategies locally.

Reporting to the head of integrated marketing, you will play a key role in shaping brand perception, driving awareness and user growth through large scale campaigns and high impact initiatives. This role requires a strategic thinker who can also be hands on in execution, comfortable in managing multiple stakeholders and able to deliver results across channels.

Responsibilities
Campaign Management
- Oversee end-to-end planning, development and execution of consumer marketing campaigns for TikTok Shop's campaigns, partnerships and new project launches
- Define marketing campaign objectives, set KPIs and implement measurement frameworks to analyse performance
- Build and oversee effective media strategies and plans, collaborating with media agencies and internal teams to ensure optimal channel mix, targeting and budget allocations
- Manage external partners and agencies, including briefing and project management
- Manage marketing budgets effectively, ensuring efficient allocation to maximize ROI

Creative Marketing
- Conceptualise and execute innovative marketing plans grounded in insights that drive brand equity and new customers
- Coordinate the production of high quality marketing assets using a combination of internal resources and external agencies

Measurement & Optimisation
- Measure and report on brand, campaign and content related performance using marketing analytics and social listening tools
- Help translate data and insights into learnings and recommendations for improving future campaign content

Market Research
- Conduct competitor and consumer research to identify opportunities and trends