Consumer Marketing Manager Graduate (TikTok Shop - Marketing) - 2026 Start (BS/MS)

Responsibilities

The commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated.

With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better commerce experience to our users. We are looking for passionate and talented people to join our operations team, together we can build an commerce ecosystem that is innovative, secure and intuitive for our users.

We are looking for talented individuals to join our team in 2026. As a graduate, you will get opportunities to pursue bold ideas, tackle complex challenges, and unlock limitless growth. Launch your career where inspiration is infinite at TikTok.

Successful candidates must be able to commit to an onboarding date by end of year 2026. Please state your availability and graduation date clearly in your resume.

- Support the social media and CRM teams with day-to-day execution and operational responsibilities
- Support the planning, creation and publishing of TikTok-first social media content across owned marketing channels
- Assist in the development of creator-led content for key category moments and always-on marketing campaigns
- Manage social content scheduling and coordination with internal and external partners
- Conduct daily monitoring of social content performance, surfacing quick-turn insights and optimisation opportunities
- Build and deploy CRM emails using internal tools, while learning audience segmentation strategies to reach relevant users
- Assist with copywriting across CRM, social, and broader owned channel communications - ensuring TikTok-native creativity, tone of voice, and cultural relevance
- Support paid media setup including boosting, deeplink generation and tracking, and reporting on ad performance
- Maintain content calendars and ensure timely delivery of all marketing assets and campaigns
- Support ongoing reporting needs, including real-time dashboards and reactive performance analysis
- Coordinate marketing approvals, asset trafficking, and cross-functional alignment
- Conduct category research and social trend analysis to inform content and CRM strategy
- Assist in organising and executing marketing activations, partnerships, and promotional moments
- Provide general team administrative and project support, ensuring smooth operational workflows

Qualifications

Minimum Qualifications:
- Bachelor's degree in Marketing, Business, Communications, Media, or a related creative field.
- Passion for social media, marketing and creative
- Strong communication skills (English fluency) with attention to detail and creative thinking
- Ability to manage multiple tasks in a fast-paced, dynamic environment
- Basic capability to shoot and edit short-form content using mobile editing tools (e.g. CapCut, TikTok editing suite)

Preferred Qualifications:
- University project work or internships related to social media, marketing, branding, design, or CRM
- Active user of TikTok and other social platforms, with an understanding of trends and creator culture