Communications Manager - DACH
Responsibilities
The global Communications team is the voice of the company while being the guardian of the company's reputation. The team is responsible for telling TikTok's story, managing the company reputation, engaging in meaningful conversation, and building positive sentiment for the company. Though our reach is global, our strength lies in leaning into local - understanding, celebrating, and building with the communities around us. On a daily basis, the team serves as a strategic partner for all functions in advancing business objectives.
We're looking for an experienced and hands-on Communications Manager for Germany, Austria and Switzerland to join our DACH Communications team.
In this role, you'll help shape how TikTok is understood across the region, refine and execute our communications approach, spotting narrative opportunities early, and support managing issues with care.
Working closely with colleagues in Content, Brand Marketing, and Trust & Safety, you'll play a key role in building trust with media, creators and opinion leaders, helping them see how TikTok contributes to culture, innovation and the broader entertainment ecosystem across the DACH markets.
This role is ideal for a curious, forward-thinking communicator who thrives in an entrepreneurial environment, embraces new smart tools, excels at stakeholder management, and brings empathy and a people-first mindset.
Responsibilities
- Develop communication plans for specific projects and contribute to the overall DACH communications strategy aligned with global and regional priorities and local business goals
- Support media relations across the DACH region, including proactive campaigns, press opportunities and issues management, ensuring clear, consistent and audience-relevant messaging
- Build and maintain strong, trusted relationships with journalists, creators and key industry stakeholders
- Partner closely with Content, Brand Marketing, Trust & Safety and other internal teams to drive consistent, high-impact communications
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- Prepare and coach spokespeople for media and public appearances
- Work with external PR agency, setting clear goals for campaigns and driving measurable results
- Monitor impact and measure performance of communications
Qualifications
Minimum Qualifications
- 5+ years of experience managing communications for a high-profile consumer-facing brands with a strong experience building and executing comms strategies and programmes
- Bachelor's degree - preferably in Communications, Journalism, Public Relations or related field - or equivalent experience required
- Professional fluency in both German and English (written and verbal)
- Strong media relationships across tier one news, consumer, and technology outlets
- Handle inbound press inquiries and interact with media on a range of topics
- A collaborative team player with strong organizational and analytical capabilities coupled with the ability to efficiently manage multiple priorities simultaneously
- Demonstrated ability to effectively work with agencies
Preferred Qualifications
- Experience in technology, digital platforms, or media and entertainment industries
- Background in news journalism and/or in corporate communications roles
- Experience in issues management as well as an understanding of regulatory and cultural nuances across the DACH markets
- Ability to navigate complex stakeholder environments and align cross-functional teams
- Strategic thinking combined with hands-on execution to deliver measurable impact
- Creative thinker and problem solver with the ability to swiftly understand complex topics
- A self-starter who enjoys working in a cross-cultural and fast-paced environment
Perks and Benefits
Health and Wellness
- Health Insurance
- Dental Insurance
- Vision Insurance
- HSA
- Life Insurance
- Fitness Subsidies
- Short-Term Disability
- Long-Term Disability
- On-Site Gym
- Mental Health Benefits
- Virtual Fitness Classes
Parental Benefits
- Fertility Benefits
- Adoption Assistance Program
- Family Support Resources
Work Flexibility
- Flexible Work Hours
- Hybrid Work Opportunities
Office Life and Perks
- Casual Dress
- Snacks
- Pet-friendly Office
- Happy Hours
- Some Meals Provided
- Company Outings
- On-Site Cafeteria
- Holiday Events
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Personal/Sick Days
- Leave of Absence
Financial and Retirement
- 401(K) With Company Matching
- Performance Bonus
- Company Equity
Professional Development
- Promote From Within
- Access to Online Courses
- Leadership Training Program
- Associate or Rotational Training Program
- Mentor Program
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program
- Employee Resource Groups (ERG)
Company Videos
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