Client Solutions Manager-CPG (E-Commerce), Global Business Solutions, TikTok Japan

Responsibilities

The Global Business Solutions (GBS) team is responsible for the revenue growth of the TikTok business, and our teams include Sales, Marketing, Ops, Account Managers, Agency and partnerships, as well as Marketing Science.

At TikTok, our Global Business Solutions (GBS) team plays a key role in generating revenue by promoting our advertising solutions, onboarding new clients, driving ad campaigns, and more. As the TikTok community grows at an unprecedented speed around the world, our GBS team leads groundbreaking projects that are changing the landscape of the advertising industry in real time.

Responsibilities
-Client Strategy:
- Expert in digital advertising and media platforms. Analyze industry data, market trends, and key advertisers to identify customer segment needs and advertising requirements. Develop short/long-term growth strategies to drive brand ad revenue.
- Promote sales through solution proposals that lead to the success of clients' marketing challenges and promotions.
- Engage in activities such as regular meetings and workshops for customers to deepen their understanding of the product,especially Tiktok shop related products.
- Understand long-term business objectives/KPIs to align TikTok strategy and negotiate complex business opportunities.
- Collaborate with internal stakeholders to elevate the account management level and increase sales.

- Product Solutions:
- Deep understanding of product logic (brand marketing, influencer partnerships, performance advertising). Translate client goals into optimized/innovative strategies (ad formats, traffic , Package development) to boost campaign effectiveness, strengthen brand image, and solve business challenges.
- Familiarize clients with the functionality and delivery logic of advertising products, and advocate for their optimal utilization to maximize advertising performance.
- Accumulate and disseminate best practices for operational methods to improve the adoption rate of important features.
- Understand TikTok's reservation products and services, coordinate with sales teams and direct contractors to ensure customer success and internal efficiency
- Collaborate with business marketing in developing commercial packages that tailor to needs of sub verticals and clients

- Product Optimization: Customer-centric cross-functional collaboration with product, measurement, sales (Client Partner), and client teams to drive iterative upgrades of commercial products and refine media advertising solutions.

Qualifications

Minimum Qualifications
- Strong data analysis skills with tool proficiency; ability to build segmented strategies.
- More than 5 years experience in performance marketing
- Strong understanding of digital marketing ecosystems with experience in E-commerce
- Team-worker who can collaborate well with other functions and other regions
- Self-starter and motivated to learn
- Proficient in the English language, Business Japanese is required

Preferred Qualifications
- Has FMCG client-side experience or Media strategy experience preferred.
- Experience in campaign planning and performance troubleshooting
- Proactive attitude with excellent project management, analytical and stakeholder management skills
- Has Ecommerce operation experience, especially Tiktok shop related experience