Responsibilities
About Us
Client Solutions Team will be a client & campaign management expert, working with advertisers and agencies to design, implement, and optimize campaigns to achieve advertisers' performance objectives. Client Solutions Team is one of the most important partners to our sales team, establishing and strengthening key client relationships with a focus on driving revenue, advertiser education & advertiser satisfaction. Key skills required for any persons to be in this team is to have a great focus on client service, ability to optimize marketing performance results for advertisers, and capability to provide customized training and solutions to advertisers leveraging our unique ad product suite.
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Responsibilities
- Plan, setup, optimize, and report performance & branding campaigns.
- Proactively analyze campaign performance data to offer clients data-driven business insights and simultaneously use those insights to provide optimization suggestions & improve our advertising offerings.
- Build and grow client relationship via daily interaction, weekly review and quarterly strategy planning, and use the opportunity to build trust, educate & influence advertisers.
- Provide consultation, strategy, and media plans for advertisers based on their business objectives.
- Investigate and work directly with product and engineering teams to help them troubleshoot client issues during a campaign.
- Coordinate and collaborate with ad ops, product and R&D teams, etc. internally to ensure a smooth and successful campaign execution.
- Monitor and analyze ad campaigns and proactively take initiative to improve results.
- Support and work with the sales team on pre-sale research and pitch with strategic media plan & consultative presentations.
- Innovate on the potential solutions with TikTok Ads. Test, iterate them and build frameworks & best practices around marketing objectives and verticals.
- Proactively lead product update discussions, educate brands and agencies on TikTok's new and existing products, and advise on best practices to drive optimal performance and groundbreaking campaigns.
- Oversee campaign delivery and revenue plus identifying up-sell opportunities with the sales team.
Qualifications
Minimum Qualifications
- Experienced in biddable media, know well of FMCG, F&B industry would be a plus
- 5 years of experience in strategizing, planning, and executing branding campaigns inhouse, in agencies or with the media side
- Solid knowledge & experience in tracking, attribution, and measurement logic; experience using some of the major tools like GA and etc.
- Experience managing branding campaigns, understanding reach & frequency, and how to measure brand lift
- Experienced in strategizing, planning & managing branding campaigns
- Understand brand advertisers, major brand campaign channels & products
Preferred Qualifications
- Experienced in ad verification partners (IAS, DV, MOAT) - campaign optimization based on internal and 3rd/4th party data a plus
- Exceptional verbal and written communication skills, story-teller
- Excellent listening skills and proactive about collaboration
- Adaptability and strong problem-solving skills using the proper escalation process
- Ability to analyze data and identify insight
- Organized and detailed oriented. Self-starter and motivated to learn