Channel Sales Partner Manager (Automotive) - (Third-party Associate)
Responsibilities
About the Team
We are looking for a Sr. Partner Manager (TPA) to join our Monetization Product Partnerships team. The team's culture mirrors that of a small start-up; a team of entrepreneurs and leaders with an eye for what's next. In this role, you will work directly with partners in the data, measurement, media buying, and analytics ecosystems globally. Partner Managers will work closely with various internal stakeholders including product, BD, legal, marketing science, partner enablement, and marketing to develop new ways for consumers to interact with products, services and experiences they love.
The Channel Sales Partnerships team is dedicated to unlocking unprecedented growth of SMB advertisers via technology partnerships. We build the frameworks, incentive structures, and strategic programs that empower partners to meet the demand from SMBs and onboard them at scale. In the Automotive vertical, this means creating scalable solutions that address the unique complexities of OEM-to-Dealer relationships. We are looking for a Partner Manager to design and execute the "playbook" for automotive success.
This is a highly collaborative, internal-and-external facing role. You will sit at the intersection of our automotive Channel Sales partners and our Enterprise sales team. Your goal is to develop the programs, certification tracks, and digital marketing initiatives that make it easy for our sales team to pitch, and even easier for automotive partners to spend and scale.
Responsibilities
- Program Development: Design and manage scalable programs tailored to the automotive ecosystem (e.g., "Preferred Partner" programs for auto partners or OEM-certified service provider tracks).
- Sales Enablement: Act as a strategic consultant to our Channel Partner sales teams, equipping them with the specific programs, co-op marketing playbooks, and pitch materials needed to penetrate the automotive market.
- Ecosystem Alignment: Ensure all channel programs account for the nuances of the automotive digital marketing funnel, from national brand awareness (Tier 1) to regional associations (Tier 2) and local dealer conversions (Tier 3).
- Strategic Coordination: Work closely with product leadership to identify gaps in our current offering and build programmatic solutions (e.g., automated lead-gen reporting or centralized billing frameworks) to solve them.
- Partner Performance: Track the health and adoption of channel programs across the automotive portfolio, using data to iterate on program design and maximize ROI for both the company and the partner.
- Cross-Functional Bridge: Collaborate with Product and Marketing Science to ensure our automotive ad tech is "program-ready" and can be deployed at scale across hundreds of dealership locations.
Qualifications
Minimum Qualifications:
- Experience: 4+ years in Program Management, Channel Sales, or Partner Success, with a clear focus on the Automotive industry.
- Collaborative Track Record: Proven ability to support and enable Sales teams, acting as a "force multiplier" through the creation of shared resources and programs.
- Ecosystem Mastery: Deep understanding of the automotive digital marketing ecosystem, particularly the relationship between OEMs and their third-party digital providers/agencies.
- Strategic Implementation: Experience building or managing "Tiered" partner programs or certified provider networks within the automotive space.
- Communication: Exceptional ability to synthesize complex industry requirements into simple, executable programs for internal sales teams and external partners.
Preferred Qualifications:
- Experience with Automotive Co-op fund management and the technical requirements for program compliance.
- Background in Automotive Ad Tech (e.g., inventory feed management, API-driven lead generation).
- Experience using data visualization tools to report on program-wide health and partner adoption.
Important Note: Please be advised that this job posting is on behalf of a third-party agency. This is a 12-month temporary assignment managed by a third-party agency, who will be your employer. While you may be assigned to work at TikTok, you will not be a TikTok employee. All contractual terms, including payroll and benefits, will be handled by a third-party agency. By applying, you agree that the information provided in your application may be processed and retained by TikTok for recruitment purposes and shared with a third-party agency in accordance with TikTok's Applicant Privacy Notice https://lifeattiktok.com/legal/privacy
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Job Information
[For Pay Transparency] Compensation Description (hourly)
The hourly rate range for this position in the selected city is $75- $120.
Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
Perks and Benefits
Health and Wellness
- Health Insurance
- Dental Insurance
- Vision Insurance
- HSA
- Life Insurance
- Fitness Subsidies
- Short-Term Disability
- Long-Term Disability
- On-Site Gym
- Mental Health Benefits
- Virtual Fitness Classes
Parental Benefits
- Fertility Benefits
- Adoption Assistance Program
- Family Support Resources
Work Flexibility
- Flexible Work Hours
- Hybrid Work Opportunities
Office Life and Perks
- Casual Dress
- Snacks
- Pet-friendly Office
- Happy Hours
- Some Meals Provided
- Company Outings
- On-Site Cafeteria
- Holiday Events
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Personal/Sick Days
- Leave of Absence
Financial and Retirement
- 401(K) With Company Matching
- Performance Bonus
- Company Equity
Professional Development
- Promote From Within
- Access to Online Courses
- Leadership Training Program
- Associate or Rotational Training Program
- Mentor Program
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program
- Employee Resource Groups (ERG)
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