Channel Sales Business Development Manager- New York (Third-party Associate)
Responsibilities
We are looking for someone to join our Monetization Product Partnerships team. The Monetization Product Partnerships team at TikTok is dedicated to unlocking unprecedented growth via partnerships. The team's culture mirrors that of a small start-up; a team of entrepreneurs and leaders with an eye for what's next.
The Channel Sales team at TikTok is dedicated to unlocking unprecedented growth via partnerships. This specific Partner Manager role is pivotal to our strategy, with a focus on both maintaining and expanding our relationships with key partners. If you are energized by the idea of working with SMB partners driving advertising innovation, this could be the perfect fit for you.
As a Channel Sales Business Development Manager, you will play a key role in launching, enabling, and growing TikTok's most strategic Channel Partners across North America. You'll own relationships end-to-end-from onboarding and go-to-market readiness through ongoing performance management and joint business planning. This role requires a mix of business development, operational discipline, and partner success management to help partners activate SMB advertisers efficiently and profitably.
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Key Responsibilities
- Identify, pitch, and recruit high-potential Channel Partners across key SMB verticals and regions
- Set initial partner strategy, define product roadmap requirements, and establish quarterly targets for new partners
- Conduct strategic discovery and needs analysis to develop customized partnership proposals and pilot plans
- Evaluate partner readiness across sales, technical, and operational capabilities to ensure strong program fit
- Lead commercial negotiations on key terms, including revenue share, ad credits, and incentive structures
- Coordinate cross-functional alignment with Legal, Finance, Product, and Operations through contract execution and the initial onboarding handoff
- Capture market trends and partner feedback to help improve program scalability, product and strategy
Qualifications
Minimum Qualifications:
- 3+ years of experience in business development, partnerships, or strategic sales within digital advertising, martech, or SaaS
- Proven success in full-cycle partnership development, from initial prospecting and pitching to contract execution
- Strong commercial acumen and experience supporting complex negotiations on revenue share, incentives, and marketing commitments
- Proven track record managing cross-functional launches, scaling partner programs, and driving growth projects in dynamic tech environments
Preferred Qualifications:
- Strong understanding of paid media platforms and SMB advertising models, preferably with experience from a major digital advertising platform or partner ecosystem
- Familiarity with API-driven advertising platforms, attribution workflows, partner automation tools, and complex third-party integrations
- A strategic thinker with a proactive, entrepreneurial mindset, able to balance big-picture vision with hands-on execution
- Exceptional relationship management, communication, and presentation skills for varied audiences.
- Strong quantitative, analytical, and organizational skills, with the ability to use data to measure impact and forecast growth.
Important Note: Please be advised that this job posting is on behalf of a third-party agency. This is a 12-month temporary assignment managed by a third-party agency, who will be your employer. While you may be assigned to work at TikTok, you will not be a TikTok employee. All contractual terms, including payroll and benefits, will be handled by a third-party agency. By applying, you agree that the information provided in your application may be processed and retained by TikTok for recruitment purposes and shared with a third-party agency in accordance with TikTok's Applicant Privacy Notice https://lifeattiktok.com/legal/privacy
Job Information
[For Pay Transparency] Compensation Description (hourly)
The hourly rate range for this position in the selected city is $75- $120.
Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
Perks and Benefits
Health and Wellness
- Health Insurance
- Dental Insurance
- Vision Insurance
- HSA
- Life Insurance
- Fitness Subsidies
- Short-Term Disability
- Long-Term Disability
- On-Site Gym
- Mental Health Benefits
- Virtual Fitness Classes
Parental Benefits
- Fertility Benefits
- Adoption Assistance Program
- Family Support Resources
Work Flexibility
- Flexible Work Hours
- Hybrid Work Opportunities
Office Life and Perks
- Casual Dress
- Snacks
- Pet-friendly Office
- Happy Hours
- Some Meals Provided
- Company Outings
- On-Site Cafeteria
- Holiday Events
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Personal/Sick Days
- Leave of Absence
Financial and Retirement
- 401(K) With Company Matching
- Performance Bonus
- Company Equity
Professional Development
- Promote From Within
- Access to Online Courses
- Leadership Training Program
- Associate or Rotational Training Program
- Mentor Program
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program
- Employee Resource Groups (ERG)
Company Videos
Hear directly from employees about what it is like to work at TikTok.