Category Management Project Intern (TikTok Shop - US Operation) - 2026 Start
Responsibilities
The TikTok Shop EBHV campaigns team supports 'Electronics, Books & Entertainment, Hardlines, and Appliances & Virtual Products' category teams.
We partner with category teams, account managers, and cross-functional teams to plan and execute platform and category campaigns, expand seller, product participation, and subsequently drive GMV growth.
This role offers hands-on experience in social commerce, campaign operations, and performance analysis.
As a Project Intern, you will contribute to impactful short-term projects and gain hands-on experience in a fast-paced, professional environment. This internship offers the opportunity to develop practical skills, apply your knowledge to real-world challenges, and explore your career interests.
Applications are reviewed on a rolling basis, so we encourage you to apply early.
Responsibilities
- Support campaign planning and execution, including preparation of campaign materials, seller nomination trackers, and operational timelines.
- Track seller and product registration and GMV coverage; identify participation gaps and coordinate follow-ups with account managers.
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- Compile and analyze campaign performance at category, seller, and product levels, including GMV, achievement against targets, and uplift versus baseline.
- Prepare daily updates and post-campaign summaries that highlight performance drivers, blockers, and recommended next actions.
- Maintain campaign trackers, consolidate team inputs, and follow up on outstanding actions.
- Support brand and category operations through seller and product research, promotion tracking, and coordination of content initiatives.
Qualifications
Minimum Qualifications:
- Currently pursuing a Bachelor's degree, with an interest in e-commerce, digital marketing, or business operations.
- Strong analytical skills, attention to detail, and the ability to manage multiple tasks and deadlines.
- Major Requirement: Open to all majors. Candidates should demonstrate relevant analytical, marketing, or operational skills through coursework, projects, or prior experience.
- Technical Skills: Proficiency in excel sheets, including pivot tables, lookup formulas, and organizing and validating datasets.
- Others: A proactive approach to problem-solving, strong ownership, and the ability to communicate findings clearly and collaborate across teams.
Preferred Qualifications:
- Previous internship or project experience in e-commerce, campaign operations, digital marketing, category management, or business analytics.
- Familiarity with TikTok Shop, creator commerce, or livestream shopping.
- Experience with SQL, data visualization tools, or dashboard reporting.
By submitting an application for this role, you accept and agree to our global applicant privacy policy, which may be accessed here: https://careers.tiktok.com/legal/privacy
Perks and Benefits
Health and Wellness
- Health Insurance
- Dental Insurance
- Vision Insurance
- HSA
- Life Insurance
- Fitness Subsidies
- Short-Term Disability
- Long-Term Disability
- On-Site Gym
- Mental Health Benefits
- Virtual Fitness Classes
Parental Benefits
- Fertility Benefits
- Adoption Assistance Program
- Family Support Resources
Work Flexibility
- Flexible Work Hours
- Hybrid Work Opportunities
Office Life and Perks
- Casual Dress
- Snacks
- Pet-friendly Office
- Happy Hours
- Some Meals Provided
- Company Outings
- On-Site Cafeteria
- Holiday Events
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Personal/Sick Days
- Leave of Absence
Financial and Retirement
- 401(K) With Company Matching
- Performance Bonus
- Company Equity
Professional Development
- Promote From Within
- Access to Online Courses
- Leadership Training Program
- Associate or Rotational Training Program
- Mentor Program
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program
- Employee Resource Groups (ERG)
Company Videos
Hear directly from employees about what it is like to work at TikTok.