Campaign Strategy Planning & Operation Project Intern, TikTok Shop - 2026 Start (BS/MS)
Responsibilities
The Strategy team within TikTok Shop's VN IMC team serves as the core analytical engine driving commercial excellence for the Vietnam market. We specialize in orchestrating large-scale campaigns (e.g., 11.11, 12.12) through rigorous budget planning, target management, and data-driven subsidy strategies. Our work centers on optimizing ROI through continuous A/B testing, performance measurement, and in-depth causal analysis. By fostering strong cross-functional collaboration with product, operations, and analytics teams, we translate insights into actionable plans, ensuring efficient execution and sustainable business growth for our integrated marketing initiatives in Vietnam.
As a project intern, you will have the opportunity to engage in impactful short-term projects that provide you with a glimpse of professional real-world experience. You will gain practical skills through on-the-job learning in a fast-paced work environment and develop a deeper understanding of your career interests.
Applications will be reviewed on a rolling basis - we encourage you to apply early.
Successful candidates must be able to commit to at least 3 months long internship period.
Responsibilities:
- Data & Analysis Support: Assist in daily performance monitoring of key campaigns. Support data consolidation, basic visualization, and preliminary ROI/subsidy effectiveness tracking for strategists.
Want more jobs like this?
Get jobs in Ho Chi Minh City, Vietnam delivered to your inbox every week.
- Testing & Research Support: Participate in A/B test coordination, including data collection and basic results compilation. Conduct foundational research on competitor activities and market trends.
- Operational & Communication Support: Aid in preparing strategy presentations, meeting minutes, and project documentation. Facilitate basic information sharing and document circulation with cross-functional teams (e.g., Product, Analytics).
- Documentation & Knowledge Management: Organize and maintain team archives of project documents, test reports, and historical data to support knowledge
Qualifications
Minimum Qualifications
- Currently pursuing a degree in Marketing, Business, Economics, Data Analytics, Communications, or related fields
- Experience in marketing, e-commerce, business analysis, or related fields.
- Basic analytical skills: proficient in Excel/Google Sheets (pivot tables, data visualization)
- Strong execution skills: ability to handle multiple tasks, coordinate stakeholders, and ensure smooth campaign operations.
- Familiarity with social media, digital marketing, and e-commerce platforms in Vietnam.
Preferred Qualifications
- Experience in digital marketing, performance marketing, or campaign operations from coursework, personal projects, or previous internships.
- Creative thinker with the ability to propose data-backed logic thinking is a big plus.
- Familiarity with SQL or BI tools (e.g. Tableau, Looker, Google Data Studio) is a plus.
By submitting an application for this role, you accept and agree to our global applicant privacy policy, which may be accessed here: https://careers.tiktok.com/legal/privacy.
If you have any questions, please reach out to us at apac-earlycareers@tiktok.com
Perks and Benefits
Health and Wellness
- Health Insurance
- Dental Insurance
- Vision Insurance
- HSA
- Life Insurance
- Fitness Subsidies
- Short-Term Disability
- Long-Term Disability
- On-Site Gym
- Mental Health Benefits
- Virtual Fitness Classes
Parental Benefits
- Fertility Benefits
- Adoption Assistance Program
- Family Support Resources
Work Flexibility
- Flexible Work Hours
- Hybrid Work Opportunities
Office Life and Perks
- Casual Dress
- Snacks
- Pet-friendly Office
- Happy Hours
- Some Meals Provided
- Company Outings
- On-Site Cafeteria
- Holiday Events
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Personal/Sick Days
- Leave of Absence
Financial and Retirement
- 401(K) With Company Matching
- Performance Bonus
- Company Equity
Professional Development
- Promote From Within
- Access to Online Courses
- Leadership Training Program
- Associate or Rotational Training Program
- Mentor Program
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program
- Employee Resource Groups (ERG)
Company Videos
Hear directly from employees about what it is like to work at TikTok.