Campaign Operations Manager , TikTok LIVE

Responsibilities

TikTok LIVE is a core part of TikTok's ecosystem, focused on building real-time, interactive experiences that connect creators, users, and communities at scale. The business aims to foster a healthy and sustainable live content ecosystem by empowering creators, enhancing user engagement, and enabling meaningful interactions through diverse live content formats.

Our global team operates in a highly cross-functional environment, working closely with Product, Engineering, Data, Policy, and regional market teams. Key focus areas include creator growth and support, live content strategy and operations, user engagement and retention, platform governance, and scalable operational execution. The team combines global vision with strong localization capabilities to adapt strategies to different markets while maintaining consistent platform standards.

We're a fast-growing and impact-driven organization that values ownership, data-informed decision-making, and close alignment with business outcomes, offering opportunities to work on complex, high-visibility initiatives that directly influence platform growth and creator success. By joining our team, you will be the bridge between trending cultural content and creator monetization. You are expected to have a "scout's eye" for talent across specialized verticals such as Chatting/Podcast, Fashion/Modeling, Acting, and Stand-up Comedy. This role focuses on identifying high-potential creators, leveraging existing industry networks (Agencies/MCNs), and converting individual viral successes into a systematic growth engine for the platform.

Responsibilities
- Own the full lifecycle of creator network campaigns, including strategy design, planning, execution, and post-campaign analysis. Build scalable campaign frameworks tailored to creator networks, and continuously optimize performance through data-driven iteration.
- Define success metrics and build analytical frameworks to evaluate campaign and product performance. Leverage data insights to identify growth opportunities and continuously improve monetization efficiency and campaign effectiveness.
- Lead go-to-market strategy and execution for key TikTok LIVE product features. Drive feature adoption and penetration across creator networks by designing structured rollout plans, educational programs, and incentive mechanisms. Partner closely with Product and cross-functional teams to ensure effective positioning and measurable adoption outcomes.
- Work closely with Product, Data, and Operations teams to align on priorities, translate business needs into actionable plans, and deliver against core business goals.

Qualifications

Minimum Qualifications:
- Experience in monetization, growth, or campaign operations within live streaming or content platforms.
- Experience collaborating with Product teams to translate business needs into product features and drive adoption at scale.
- Strong ownership and problem-solving skills; able to operate in ambiguous environments and deliver results with speed and quality.

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $93600 - $220400 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.