Campaign Operations Manager - TikTok LIVE

Responsibilities

About the Team:
As part of the LIVE Operations team, the Campaign Operations Manager is the driving force behind our high-impact growth initiatives across both online campaigns and offline activations. You will own the full campaign lifecycle - from strategic planning and creative design to execution and detailed post-mortem analysis. This includes designing scalable campaign models and event mechanics, managing complex cross-functional workflows, and ensuring both digital and offline campaign assets are delivered flawlessly. You will also own the TikTok LIVE ANZ Official Account strategy and operations, using it as a key amplification channel for campaigns, creator showcases, and offline events. Your success is measured by tangible uplift in platform metrics-driving creator and user behavior to accelerate revenue, engagement, and brand impact across the region.

Responsibilities:
- Own the planning and execution of online, offline and hybrid LIVE events, including creator meetups, industry events, and global event collaborations. Manage end-to-end offline event operations, including event concept design, timelines, vendor coordination, creator participation, on-site execution, and post-event evaluation.
- Act as the central communication and execution hub. Drive cross-functional collaborations with but not limited to Product, Design, Legal, Creator Management, and Marketing to align resources, secure technical integration, and ensure campaigns and events meet business goals.
- Own the TikTok LIVE ANZ Official Account content strategy and operational execution. Plan and manage the official account content calendar to support campaigns, offline events, creator showcases, and best-practice education.
- Partner with Creator Management teams to ensure high-quality storytelling, consistent brand voice, and effective amplification of campaign and event highlights for content creation.
- Track and optimize official account performance (views, engagement, creator impact) to ensure it meaningfully supports campaign and ecosystem goals.
- Optimize existing LIVE campaign mechanisms to maximize user participation, drive revenue, and accelerate the adoption of LIVE features. Conduct thorough pre- and post-campaign analysis (including revenue uplift, viewership, and creator participation rates, etc).
- Apply Curiosity & Creativity to track local ANZ and global industry trends, translating emerging market insights into compelling campaign/event concepts that enhance the TikTok LIVE brand.

Qualifications

Minimum Qualifications:
- Bachelor's degree with 5+ years of experience in the end-to-end planning and execution of large-scale user-centric campaigns, events, or content promotions, preferably within the internet/tech or entertainment industry.
- A track record of proven success in a project management or execution role, with strong organizational skills and a bias for action.
- Strong logical thinking & data analysis skills with the ability to measure campaign ROI, segment user data, and synthesize clear findings from complex datasets.
- Practical understanding of the live streaming landscape, mobile entertainment, and core monetization levers (e.g., gifting, subscriptions).

Preferred Qualifications:
- Passion for TikTok, LIVE streaming, mobile entertainment, and the creator economy.
- Demonstrated experience in translating creative concepts and emerging local market trends into executable campaign logistics.
- Experience working with live streaming platforms or digital marketing campaigns.