Campaign Operaitons Lead (Shopping Center), TikTok Shop
Responsibilities
About the team
TikTok Shop Shopping Center serves as a central hub where users can easily discover promotions (campaigns & flash sale), a wider product assortment from across our TikTok Shop merchants recommended through shoppable content (in-feed video, product showcase and LIVEs) as well as manage their orders all natively within one tab.
Responsibilities
- Lead planning and execution of major promotional events for the UK marketplace. Develop annual marketing strategies, define resource allocation mechanisms and evaluation frameworks to deliver GMV growth.
- Collaborate with marketing, product, R&D and algorithm teams to enhance the efficiency of promotional tools (e.g. vouchers, discount mechanics) and traffic utilisation, improving user conversion and subsidy effectiveness.
- Drive the proportion of hybrid-funded activities and support the iteration of merchant-facing products - including operational tools, campaign management and data productisation - to help sellers scale investment and operational efficiency.
- Work with user experience teams to optimise the shopping journey during peak sales periods, strengthening user trust and increasing retention and repurchase rates.
- Build marketplace promotional awareness through integrated online and offline initiatives tailored to user habits.
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Qualifications
Minimum Qualifications
- Bachelor's degree and above;
- Proven experience in e-commerce campaign management, integrated marketing or large-scale event operations;
- Experience with brand globalisation, familiar with UK/Europe market practices;
- Sound knowledge of e-commerce marketing mechanics, with strengths in campaign ideation, data analysis and cross-functional product collaboration;
- Excellent communication, project management and organisational skills. Resilient under pressure, self-motivated and quick to adapt in a fast-paced setting;
- Open-minded and curious, with broad interests and a strong sensitivity to marketing trends and shifts in consumer behaviour.
Preferred Qualifications
- Past work experience in e-commerce marketplace is highly preferred;
- Experience driving large-scale ecommerce campaign in the UK or Europe, such as Black Friday, Summer Sale, etc. is preferred;
- Proven track record of applying data-driven insights to optimize user acquisition and engagement strategies is preferred
Perks and Benefits
Health and Wellness
- Health Insurance
- Dental Insurance
- Vision Insurance
- HSA
- Life Insurance
- Fitness Subsidies
- Short-Term Disability
- Long-Term Disability
- On-Site Gym
- Mental Health Benefits
- Virtual Fitness Classes
Parental Benefits
- Fertility Benefits
- Adoption Assistance Program
- Family Support Resources
Work Flexibility
- Flexible Work Hours
- Hybrid Work Opportunities
Office Life and Perks
- Casual Dress
- Snacks
- Pet-friendly Office
- Happy Hours
- Some Meals Provided
- Company Outings
- On-Site Cafeteria
- Holiday Events
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Personal/Sick Days
- Leave of Absence
Financial and Retirement
- 401(K) With Company Matching
- Performance Bonus
- Company Equity
Professional Development
- Promote From Within
- Access to Online Courses
- Leadership Training Program
- Associate or Rotational Training Program
- Mentor Program
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program
- Employee Resource Groups (ERG)
Company Videos
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