Campaign Marketing Intern (TikTok Shop - US Operation) - 2026 Start (BS/MS)

Responsibilities

About the Team
The commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated. We aim to bring discovery, inspiration, and joy back to shopping by making TikTok the commerce channel of choice for merchants, creators, and affiliates.

You've seen the virality and impact of #TikTokMadeMeBuyIt. Come join the team that is helping scale that phenomenon, and pioneer Content & Creator commerce in the US. We aim to bring discovery, inspiration, and joy back to shopping by making TikTok the leading, on-trend commerce platform of choice for brands, creators, and shoppers. We are an entrepreneurial team, passionate about shaping the future of shopping.

The TikTok Shop US operation team aims to deliver high quality products together with a unique customer experience via TikTok. The team is responsible for building the TikTok E-commerce partnership for the TikTok e-commerce business in the US. With more than 1 billion loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users. We are looking for passionate and talented people to join us to build an e-commerce ecosystem that is innovative, secure and intuitive for our users together.

As a project intern, you will have the opportunity to engage in impactful short-term projects that provide you with a glimpse of professional real-world experience. You will gain practical skills through on-the-job learning in a fast-paced work environment and develop a deeper understanding of your career interests.

Applications will be reviewed on a rolling basis - we encourage you to apply early.
Successful candidates must be able to commit to at least 3 months long internship period.

Responsibilities:
Market Research & Insights
- Continuously monitor and synthesize U.S. market intelligence, including consumer demographics, shopping behaviors, category trends, and evolving style preferences.
- Conduct research and data analysis across leading e-commerce platforms, DTC brands, and offline retail channels to identify shifts in consumer demand and emerging market opportunities.
- Deliver category-level market analyses and actionable insights to support business growth, uncover localized assortment opportunities, and inform merchandising strategies.

Campaign Performance Analysis
- Independently conduct post-campaign performance reviews by analyzing key business and marketing metrics against predefined objectives.
- Translate data findings into actionable recommendations and optimization strategies to improve future campaign planning and execution.

Campaign Execution & Operations
- Support the planning and execution of platform-wide mega campaigns (A/S/SS), industry initiatives, and IP-driven projects.
- Independently manage assigned workstreams in accordance with established SOPs, ensuring timely delivery and high-quality campaign launches through effective cross-functional collaboration.

Process Optimization & SOP Development
- Document execution learnings, best practices, and operational insights following campaign completion.
- Contribute to the continuous refinement of SOPs and operational processes, driving greater scalability, efficiency, and organizational knowledge sharing.

Qualifications

Minimum Qualifications:
- Currently pursuing an Bachelor's or Master's degree
- Strong analytical skills and commercial acumen, with a solid understanding of key e-commerce metrics such as GMV, conversion rate, UV, and average order value (AOV). Ability to leverage data to identify market dynamics, emerging trends, and growth opportunities.
- Excellent communication and cross-functional collaboration skills, with the ability to learn quickly, execute effectively, and drive projects independently in a fast-paced environment.