Business Product Manager Lead - Merchant Platform, TikTok Local Services

Responsibilities

Team Introduction
With the mission of "Inspiring New Life and Helping Good Business", Local Service is committed to becoming the most trusted local service platform for users and partners.
In Local Services, through POI, Video, LIVE, Search, and other various products, services and roles related to life are creatively connected, making the daily life experience richer, more unique and more innovative.
At the same time, Local Services creates an inclusive and fair healthy business environment, helping merchants, service providers, creators and other roles to continuously create revenue and improve efficiency.

Job Description
- Develop effective operations and Go-To-Market (GTM) strategies based on platform product capabilities and business requirements related to merchant acquisition and order volume.
- Collaborate with product and regional BD teams to map out merchant operations, merchant segmentation, and profiling. Identify current-stage merchant recruitment targets and develop merchant recruitment plans.
- Utilize tools for product and market insights to establish growth and recruitment targets, devising operational strategies to attract merchant engagement and enrich the variety of products on the marketplace.
- Possess a deep understanding of search and recommendation mechanisms, partnering with product and traffic teams to establish a merchandise incubation mechanism, thereby boosting the turnover of merchant-side products.
- Build a data monitoring and performance evaluation system for merchant and product operations. Continuously analyze and summarize merchant operations, product variety, and competitiveness. Identify issues from data and refine strategies and product optimizations.

Qualifications

Minimum Qualifications
- Bachelor's degree with minimum 5 years of experience in product operation/ business product management.