Business Planning Strategy Analyst Graduate (TikTok Shop Business Planning & Operation - UK) - 2026 Start (MBA)

Responsibilities

The commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated.

With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better commerce experience to our users. We are looking for passionate and talented people to join our operations team, together we can build an commerce ecosystem that is innovative, secure and intuitive for our users.

About the team:
The TikTok Shop Europe Business Planning & Operations (BP&O) team focuses on developing e-commerce strategies for emerging markets. We drive market growth by crafting tailored plans, optimising operations, and collaborating with cross-functional teams to support merchants and creators. Our mission is to enable sustainable success in Europe's dynamic e-commerce landscape through data-driven insights and innovative solutions.

We are looking for talented individuals to join our team in 2026. As a graduate, you will get opportunities to pursue bold ideas, tackle complex challenges, and unlock limitless growth. Launch your career where inspiration is infinite at TikTok.

Successful candidates must be able to commit to an onboarding date by end of year 2026. Please state your availability and graduation date clearly in your resume.

Candidates can apply to a maximum of two positions and will be considered for jobs in the order you apply. The application limit is applicable to TikTok and its affiliates' jobs globally. Applications will be reviewed on a rolling basis - we encourage you to apply early.

Responsibilities:
- Collaborate with category managers to design and execute category operation strategies, including partner, product, and content strategies to drive business growth.
- Analyse partner segments and optimise short video and live streaming strategies tailored to different partner characteristics.
- Develop and refine product selection strategies based on user preferences and platform insights.
- Optimise business SOPs, conduct root cause analysis, and provide scalable solutions for category-level operational issues.
- Build best practices and playbooks to enable partners to implement effective, data-backed strategies.

Qualifications

Minimum Qualifications:
- Graduate in 2026 with an MBA or advanced degree
- Strong data sense and analytical skills, with the ability to derive actionable insights from complex datasets.
- Solid logical thinking and problem-solving capabilities.
- Excellent communication and cross-functional collaboration skills.
- Passionate about e-commerce and content-driven business models; proactive and self-motivated in a dynamic environment.

By submitting an application for this role, you accept and agree to our global applicant privacy policy, which may be accessed here: https://careers.tiktok.com/legal/privacy