Business Partnerships Manager (Publishers) - Global Business Solutions- Israel

Responsibilities

About The Team:
Our team aims to help publishers connect with our audience, and scale their activity. From designing scaled sales and service delivery programs to ensuring our customers have best-in-class tools and products at their fingertips, our team combines operational expertise with a customer-centric mindset to help publishers achieve their marketing goals on TikTok.

Our team helps publishers connect with TikTok audiences and scale their activity. From designing scalable sales and service delivery programs to ensuring our customers have best-in-class tools and products at their fingertips, we combine operational expertise with a customer-centric mindset to help publishers achieve their marketing goals on TikTok.

As a Partnership Manager, you'll work with leading publishers focused on paid media. The role includes identifying relevant potential clients, evaluating opportunities, creating partnerships, scaling clients' media activity on TikTok, and serving as a trusted advisor to your partners.

The position is based in Tel Aviv.

Business Development & Growth
- Identify and secure strategic partnerships with leading publisher marketers.
- Build and maintain a high-quality pipeline focused on onboarding new advertisers to Search Arbitrage, driving revenue growth, and achieving performance targets.
- Act as the main point of contact for publisher partners, supporting them throughout the lifecycle, driving business expansion, and managing senior stakeholder relationships.

Operational Excellence & Strategy
- Develop joint business plans with publisher partners to accelerate growth, aligned with clear performance KPIs and scale objectives.
- Provide publishers with ongoing support through performance insights, market trends, optimization recommendations, and strategic commercial consulting.
- Collaborate closely with the Client Solutions and Product teams to ensure TikTok's ad solutions are optimized for publisher-driven advertisers.

Cross-Functional Leadership
- Collaborate with cross-functional teams, including Policy, Product, Creative, Data, and Marketing, to remove barriers, improve performance, and ensure a seamless partner experience.
- Gather field insights to inform product development, tooling improvements, and integration workflows relevant to publisher marketers.

Qualifications

Minimum Qualifications
- Proven experience managing partner relationships, with strong familiarity with performance marketing.
- Proven track record in driving operational excellence through cross-functional project leadership, both internally and externally.
- Experience in building activation pipelines and driving scalable growth.
- Strong analytical skills and understanding of performance KPIs such as CTR, CVR, ROI, and RPC.
- Experience working with publishers, aggregators, or feed providers within performance marketing ecosystems.
- Data-savvy, results-driven mindset with fluency in English and Hebrew .

Preferred Qualifications
- Familiarity with the Search Arbitrage ecosystem and monetization models.
- Familiarity with tracking tools, MMPs, or postback integrations to monitor and optimize performance.