Business Development Manager - TikTok LIVE

Responsibilities

About:
The TikTok LIVE team's mission is to work hand-in-hand with creators & influencers, agencies, and partnership organizations to create an environment that brings communities together in real time to create meaningful and interactive connections around the globe.

About the Role
We are looking for a dynamic and strategic Business Development Manager to join our TikTok LIVE team. This role will focus on identifying and securing partnership opportunities across various industries-including but not limited to gaming, entertainment, film, consumer goods, fashion, and media-with the goal of driving innovation and engagement within our LIVE ecosystem.
You will collaborate closely with cross-functional teams (campaign operations, product, marketing) to design and execute compelling LIVE initiatives that not only engage creators but also create scalable business value for our partners.
Responsibilities
- Identify and develop strategic partnerships across diverse sectors to enrich TikTok LIVE content and campaign experiences.
- Lead end-to-end collaboration with external clients, from outreach and proposal to execution and performance review.
- Translate business needs into integrated solutions, such as LIVE activations, co-branded campaigns, or product placement that align with creator strengths and community engagement.
- Support the operations team by providing resource-enabling partnerships that fuel creator participation, content innovation, and LIVE monetization.
- Collaborate with the product and operations teams to ensure external collaborations are aligned with TikTok LIVE's long-term roadmap.
- Conduct market research to identify potential partner categories and emerging trends in LIVE and content.

Qualifications

Minimum Qualifications:
- 4+ years of relevant experience in business development, partnerships, marketing, or strategy roles.
- Bachelor's degree or above.
- A deep understanding of the livestreaming landscape, creator economy, and audience behavior.
- Experience managing external stakeholders and turning insights into actionable and measurable business projects.
- Ability to work cross-functionally in a fast-paced, global environment.
- Excellent communication, negotiation, and project management skills.
- Passion for TikTok and a desire to shape the future of LIVE content.

Preferred Qualification:
- Strong network or experience in sectors like entertainment, gaming, CPG, fashion, or media.

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $104712 - $235980 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.