Business Development Manager Graduate (GBS-SMB) - 2026 Start (BS/MS)

Responsibilities

About Our Team
TikTok's SMB team aims to help businesses and brands of all sizes unleash their creative side, connect with our audience, or perhaps be discovered! From designing scaled sales and service delivery programs to ensuring our customers have best-in-class tools and products at their fingertips, our SMB team combines operational expertise with a customer-centric mindset to help businesses achieve their marketing goals on TikTok, no matter how big or small.

We are looking for talented individuals to join our team based looking after Small & Medium size businesses (SMB). You will be a crucial member of a growing team that will partner with SMB advertisers in a one-to-many structure with the goal of activating, nurturing and growing accounts. You will look to establish and strengthen your client relationships with a focus on driving revenue, advertiser education & advertiser satisfaction. As a graduate, you will get opportunities to pursue bold ideas, tackle complex challenges, and unlock limitless growth.

We are looking for talented individuals to join our team in 2026. As a graduate, you will get opportunities to pursue bold ideas, tackle complex challenges, and unlock limitless growth. Launch your career where inspiration is infinite at TikTok.

Successful candidates must be able to commit to an onboarding date by end of year 2026. Please state your availability and graduation date clearly in your resume.

Candidates can apply to a maximum of two positions and will be considered for jobs in the order you apply. The application limit is applicable to TikTok and its affiliates' jobs globally. Applications will be reviewed on a rolling basis - we encourage you to apply early.

- Acquire, qualify, pitch and close new business opportunities for the TikTok Ads Platform from non-commerce businesses (including Hotel & Restaurants, Beauty clinic, Hospitality services, Automotive, Real estate, and other non-E commerce businesses) to achieve quarterly acquisition, revenue & product adoption targets
- Partner with clients to understand their goals, craft tailored TikTok advertising strategies, and nurture long-term relationships across the full sales cycle.
- Oversee the implementation, optimization, and performance analysis of advertising campaigns on TikTok platform
- Provide strategic guidance to clients on advertising best practices and TikTok platform capabilities
- Proactively address client concerns and challenges to maintain high client satisfaction and retention rates
- Ensure compliance with TikTok Ads policies and guidelines in all client interactions and campaign executions
- Collaborate and communicate effectively with external customers and internal stakeholders (Ads Policy, Finance, Product, etc.)

Qualifications

Minimum Qualifications:
- Bachelor's degree in Business, Marketing, Communications, or a related field
- Previous account management or sales experience - internships/placements and academic work experience will be a plus
- Strong interest in digital marketing, advertising, or business development
- Good communication and relationship-building skills, with the ability to work well in a team
- Analytical mindset and curiosity to understand data, trends, and client needs
- Eager to learn, adaptable, and comfortable working in a fast-moving environment

Preferred Qualifications:
- Familiarity with TikTok, or other advertising platforms
- Proactive and creative in identifying opportunities or solving problems
- Comfortable collaborating across different teams and taking initiative on new ideas.
- Strong written and oral communication skills, with the ability to explain ideas clearly

By submitting an application for this role, you accept and agree to our global applicant privacy policy, which may be accessed here: https://careers.tiktok.com/legal/privacy