Business Analyst, Measurement Operations
Responsibilities
The Measurement Operations team is responsible for engaging in commercial activities with Third Party Partners and Vendors to support Client Measurement on TikTok. The Measurement Operations team is also responsible for reporting on the effectiveness of Third Party Budget expenditure. The Measurement Operations team is looking for an analytical and driven Business Analyst to join our growing organization.
The Measurement Operations Business Analysis opportunity is designed for a quantitative thinker eager to make an impact at the intersection of data science, financial reporting, and business strategy. In this position, you will support the Measurement Operations team by quantifying the impact of third-party measurement initiatives on our broader revenue goals.
This role, which is largely internal facing, requires someone curious about emerging platforms, comfortable working with large datasets and data visualization tools, a clear understanding of database design and a strong analytical background in providing weekly and monthly reporting. You will collaborate cross-functionally with Measurement Operations Managers, Specialists, and Finance teams to analyze budget effectiveness, ensuring that every dollar spent on client measurement services drives tangible business value.
Responsibilities:
- Responsible for business analysis of TikTok Budget. Evaluate business health, identify potential risks and major business opportunities from a global perspective, using statistical analysis, quantitative attribution and other methods.
- Conduct in-depth analysis of key metrics, trends, and performance indicators to drive data-informed decision making and support strategic business development plans with clear conclusions and implementation schedule.
- Providing decision-making references for leaders and achieving data-driven business growth.
- Analyze large datasets to evaluate budget expenditure effectiveness and identify key trends that drive budget value.
- Assist in data visualization, reporting, and insights generation, ensuring findings are clear, actionable, and valuable to TikTok internal stakeholders.
- Work closely with Measurement Operations Managers to support operational strategies and respond to business questions with data-driven insights.
- Collaborate with cross-functional teams (Monetization Product, Measurement, Finance, Centralized Procurement, Partnerships) to ensure measurement expenditure are aligned with broader company goals.
- Stay up-to-date with emerging trends in digital advertising, auction-based media, and measurement methodologies to enable actionable insights from your analyses.
- Contribute to internal best practices, documentation, and team learning efforts.
Qualifications
Minimum Qualifications:
- 2+ years of experience in campaign measurement, analytics, or media strategy within advertising, tech, digital marketing, or an agency setting.
- Experience working with large datasets and strong analytical skills, using tools like Excel, SQL, Python, or R.
- Experience working with data visualization tools and creating dashboards.
- Strong analytical skills, excellent communication and cross-functional collaboration skills, and proactiveness in problem-solving.
- Strong understanding of financial and marketing metrics.
- Knowledge of media buying, auction-based platforms, and ad effectiveness measurement.
- Strong organizational skills and attention to detail, with the ability to manage multiple projects in a fast-paced environment.
Preferred Qualifications:
- Ability to interpret and communicate data insights in a compelling way through reports and presentations.
- Effective problem-solving skills with a curious and investigative mindset.
- Fast learner, highly entrepreneurial with a good sense of judgment and original thinking.
Job Information
[For Pay Transparency] Compensation Description (annually)
The base salary range for this position in the selected city is $83600 - $180445 annually.
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Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
Perks and Benefits
Health and Wellness
- Health Insurance
- Dental Insurance
- Vision Insurance
- HSA
- Life Insurance
- Fitness Subsidies
- Short-Term Disability
- Long-Term Disability
- On-Site Gym
- Mental Health Benefits
- Virtual Fitness Classes
Parental Benefits
- Fertility Benefits
- Adoption Assistance Program
- Family Support Resources
Work Flexibility
- Flexible Work Hours
- Hybrid Work Opportunities
Office Life and Perks
- Casual Dress
- Snacks
- Pet-friendly Office
- Happy Hours
- Some Meals Provided
- Company Outings
- On-Site Cafeteria
- Holiday Events
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Personal/Sick Days
- Leave of Absence
Financial and Retirement
- 401(K) With Company Matching
- Performance Bonus
- Company Equity
Professional Development
- Promote From Within
- Access to Online Courses
- Leadership Training Program
- Associate or Rotational Training Program
- Mentor Program
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program
- Employee Resource Groups (ERG)
Company Videos
Hear directly from employees about what it is like to work at TikTok.