Brand Partnerships Manager (Retail) - Global Business Solutions - London
Responsibilities
At TikTok, our Brand Partnerships Managers are at the forefront of building long-term relationships with the world's most iconic brands.
Within the Retail team, you will help shape the future of retail storytelling on TikTok - partnering with leading brands to drive innovation, cultural relevance, and measurable business impact through our most creative and high-performing advertising solutions.
As part of the wider Retail team, you'll play a key role in defining how brands connect with audiences on TikTok - inspiring them to show up in ways that are entertaining, authentic, and influential.
Responsibilities:
- Grow TikTok's business within the Retail vertical, working closely with leading and emerging automotive brands.
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- Identify and unlock new business opportunities to fuel long-term growth.
- Lead senior client relationships and drive adoption of TikTok's ad products, creative solutions, and strategic best practices.
- Engage with C-suite stakeholders to build trusted partnerships and grow revenue.
- Shape TikTok's external narrative in the category through thought leadership and proactive client engagement.
- Act as a product and strategy expert, guiding clients and agencies through the evolving TikTok ecosystem.
- Provide education and insights on platform trends, creative excellence, and performance strategies.
- Collaborate cross-functionally with creative, product, and measurement teams to elevate campaign outcomes.
- Monitor performance and deliver insights to drive continuous improvement and tangible business results.
Qualifications
Minimum Qualifications:
- Experience in media sales, digital marketing, social or brand partnerships, ideally within retail, or performance sectors.
- Understanding of auction-based buying models, lead generation, and full-funnel marketing strategies.
- Strong track record of managing senior client and agency relationships, including C-level engagement.
- Analytical and strategic thinker with a solutions-oriented mindset.
- Excellent communication and presentation skills, with a flair for storytelling.
- Collaborative, entrepreneurial, and culturally curious.
Preferred Qualifications:
- Familiarity with creator marketing, platform trends, and automotive communities on TikTok.
- Comfortable working in a fast-paced environment with evolving priorities.
Perks and Benefits
Health and Wellness
- Health Insurance
- Dental Insurance
- Vision Insurance
- HSA
- Life Insurance
- Fitness Subsidies
- Short-Term Disability
- Long-Term Disability
- On-Site Gym
- Mental Health Benefits
- Virtual Fitness Classes
Parental Benefits
- Fertility Benefits
- Adoption Assistance Program
- Family Support Resources
Work Flexibility
- Flexible Work Hours
- Hybrid Work Opportunities
Office Life and Perks
- Casual Dress
- Snacks
- Pet-friendly Office
- Happy Hours
- Some Meals Provided
- Company Outings
- On-Site Cafeteria
- Holiday Events
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Personal/Sick Days
- Leave of Absence
Financial and Retirement
- 401(K) With Company Matching
- Performance Bonus
- Company Equity
Professional Development
- Promote From Within
- Access to Online Courses
- Leadership Training Program
- Associate or Rotational Training Program
- Mentor Program
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program
- Employee Resource Groups (ERG)
Company Videos
Hear directly from employees about what it is like to work at TikTok.