Brand Partnerships Lead (Commerce) - Global Business Solutions- Berlin

Responsibilities

TikTok's GBS team empowers businesses, agencies and brands of all sizes to unleash their creative potential, connect with audiences and drive measurable business results. From designing scalable sales and service programs to delivering tailored tools and products, our team blends operational expertise with a customer-first mindset to help clients achieve their marketing and commerce goals on TikTok.

The Brand Partnerships Team Lead role is directly responsible for building relationships and helping clients drive business results on TikTok through consultation, education and support. Ideal candidates will combine an exceptional ability to lead and grow a team of sales professionals, act as a consultative sales player/coach, and deliver against sales quota. You should have a passion for growing our business exponentially, an outstanding ability to set the strategic vision, and a willingness to develop and execute scaled processes. Success in this position requires strong sales and problem-solving skills, attention to detail, and the ability to thrive in a dynamic environment.

This role sits within the Commerce vertical for the DACH region:
Location: Berlin, Hamburg or Munich

Key Responsibilities:
- Establish a sales strategy and innovative solutions and execution plans to achieve sales quota and team goals
- Become an expert in the assigned segments - collect and analyze competitive intelligence and market factors to anticipate client opportunities.
- Develop and coach Brand Partnership Managers in setting long and short-term goals, milestones, and tracking performance towards revenue objectives.
- Guide Brand Partnership Managers on consultative, client-centric selling and best-in-class presentations, coach and develop for career growth.
- Lead JBP deals with respective Brand Partnership Managers
- Build relationships with C-Suite layer of key clients in the respective book of business
- Partner with cross-functional subject matter experts to develop, identify, and implement effective client advertising strategies.
- Leverage data to identify consumer trends - spot wins, opportunities and optimizations.
- Consult clients on TikTok product offerings and demonstrate a deep understanding of product capabilities, measurement, attribution, and KPIs.

Qualifications

Minimum Qualifications:
- Proven experience in advertising sales
- Proven people management experience and track record of building, coaching and developing high performing teams
- Knowledge of the self-serve platform, auction, and biddable form of digital advertising buying
- Experience building and developing C-level relationships and strategic partnership plans
- Strong paid media decision maker connections with key German e-commerce players
- Experience working with eCommerce clients across start-ups, scale-ups and enterprise accounts.
- Strong analytical and consultative selling skills to help identify and measure customer objectives.
- Full professional fluency in German and English in order to communicate with clients

Preferred Qualifications:
- Strong knowledge of TikTok Shop monetisation products and strategy.
- Previous leadership experience at TikTok or other high-growth eCommerce/ad-tech environments.
- Hands-on experience working with both paid digital media teams and eCommerce teams to drive integrated client solutions.
- Significant business unit, product or revenue responsibility in ad-tech, media, or branded firms
- Direct experience building scalable, repeatable processes to accelerate deal velocity
- Ability to develop and scale repeatable processes to accelerate deal velocity and product adoption.
- Expert knowledge of digital media, mobile apps, and digital/mobile marketing.
- Experience determining and comparing the effectiveness of media plans in relation to business objectives.
- Media measurement comprehension across all channels including digital, TV, and OOH.
- Background with Food & Nutrition, Beauty & Healthcare, Fashion or other commerce verticals is a plus.