Brand Marketing Specialist (TikTok Shop, Malaysia)
Responsibilities
About the team
Our Integrated Marketing & Communications team in Malaysia leads the full spectrum of marketing strategy and execution, spanning brand campaigns, creator & influencer marketing, affiliate, livestream, and IP campaigns, to drive sustainable e-Commerce growth for TikTok Shop across the market.
Responsibilities
- Develop and execute marketing campaigns to drive TikTok Shop & campaign awareness (Double date, payday, etc), brand equity, and market presence.
- Lead multi-channel campaign planning, content development, and performance optimization across digital, social, and offline platforms with external partners, agencies, and influencers.
- Use market, consumer, and performance insights and continuously post campaign review to refine strategies and improve campaign effectiveness.
- Analyze social media metrics to track performance, identify trends, optimize campaigns and monitor social media channels for engagement opportunities
- Collaborate with internal teams, agencies, creators, and external partners to deliver integrated marketing initiatives.
Qualifications
Minimum Qualification(s)
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- Bachelor's Degree in Business Management or Marketing Communications
- Minimum 3 years of working experience in Social Media/ Digital Marketing/ Brand Marketing
- Experienced in Brand Marketing, Social Media, Digital Marketing
Preferred Qualification(s)
- Strong communication, stakeholder management, and cross-functional collaboration skills.
- Ability to prioritize effectively, navigate ambiguity, and deliver results in fast-paced environments.
- Experience coordinating across teams and integrating resources to support business and marketing objectives.
Perks and Benefits
Health and Wellness
- Health Insurance
- Dental Insurance
- Vision Insurance
- HSA
- Life Insurance
- Fitness Subsidies
- Short-Term Disability
- Long-Term Disability
- On-Site Gym
- Mental Health Benefits
- Virtual Fitness Classes
Parental Benefits
- Fertility Benefits
- Adoption Assistance Program
- Family Support Resources
Work Flexibility
- Flexible Work Hours
- Hybrid Work Opportunities
Office Life and Perks
- Casual Dress
- Snacks
- Pet-friendly Office
- Happy Hours
- Some Meals Provided
- Company Outings
- On-Site Cafeteria
- Holiday Events
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Personal/Sick Days
- Leave of Absence
Financial and Retirement
- 401(K) With Company Matching
- Performance Bonus
- Company Equity
Professional Development
- Promote From Within
- Access to Online Courses
- Leadership Training Program
- Associate or Rotational Training Program
- Mentor Program
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program
- Employee Resource Groups (ERG)
Company Videos
Hear directly from employees about what it is like to work at TikTok.