Brand IP Campaign Strategist, Integrated Marketing Campaigns (E-Commerce, Indonesia)

Responsibilities

About the team
The Integrated Marketing team (IMC) crafts and executes integrated marketing and communications & campaign strategies that resonate with our diverse audience across Indonesia. The team builds brand awareness, drives user engagement, and enhances the overall shopping experience.

About the role
As a IP Campaign Marketing Strategist, you will play a key role in driving the end-to-end execution of large-scale e-commerce promotional campaigns, collaborating cross-functionally to optimize resource efficiency and deliver impactful marketing initiatives.

Responsibilities:
- Responsible for conceptualizing, developing, and executing Brand IP marketing campaigns.
- Collaborate and coordinate across stakeholders, including working with internal account managers, user research, creator manager, and other cross-functional teams (e.g. Marketing team, PR, graphic designers, product team, R&D team, etc) for campaign creation and optimization.
- Conduct data analysis on campaign performance (including against order and GMV targets) and offer ongoing recommendations for campaign optimization, such as innovative ideas, partnerships and activations that enhance campaign performance.