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Beauty & Personal Care Category Manager - TikTok Shop by Tokopedia - Indonesia

3 days ago Jakarta, Indonesia

Responsibilities

About the Team
Our team will be responsible for developing categories and the corresponding sub-categories by building a robust team, and conducting prioritization of sub-categories, leads identification, leads generation, acquisition, incubation, and performance improvement & management.

Responsibilities:
We are seeking a highly driven Category Manager to lead the Beauty & Personal Care vertical. You will be responsible for delivering commercial targets (sales (GMV), market competitiveness and profitability), driving strategic growth, and ensuring operational excellence across assortment, pricing, marketing, and seller management. This is a high-impact role requiring strategic thinking, strong stakeholder management, and operational execution, with the ability to translate business goals into actionable plans and outcomes.

1. Strategic Ownership & Category Growth

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- Own and drive the overall category vision, assortment strategy, and growth roadmap for the Beauty & Personal Care segment.
- Identify market trends, customer needs, and emerging product opportunities to shape strategic priorities and guide product and seller selection.
- Develop and implement the go-to-market strategy, including merchandising, campaign planning, and brand/seller development initiatives.
2. Operational Execution & Business Delivery
- Translate high-level goals into structured execution plans with clear OKRs and timelines; own the full lifecycle from planning to post-analysis.
- Dissemble GMV, margin, and seller growth goals into granular operational levers (selection, pricing, inventory, marketing, fulfillment).
- Manage day-to-day operations of the category, including monitoring product availability, stock health, pricing competitiveness, and promotional effectiveness.
- Work cross-functionally with supply chain, performance marketing, tech/product, and finance teams to ensure seamless operational execution and timely issue resolution.
- Drive in-platform execution excellence, optimizing search visibility, navigation, product detail pages, and conversion funnel.
- Build and track dashboards and category health metrics (e.g., fill rate, OOS rate, seller performance); proactively address gaps with data-driven actions.
3. Seller & Brand Management
- Build strong relationships with key sellers and brand partners to unlock joint business plans, exclusive deals, and co-marketing campaigns.
- Continuously evaluate seller/brand performance and implement improvement plans including operational SLAs, product assortment, and promotional effectiveness.
- Source and onboard new merchants or DTC brands to enrich the assortment; identify and incubate high-potential products and sellers.
4. Data-Driven Decision Making
- Partner closely with analytics and data science teams to monitor performance trends and inform tactical decisions.
- Use insights and dashboards to steer category direction, test hypotheses, and refine initiatives in real-time.
- Continuously assess ROI of initiatives and prioritize actions based on business impact and resource availability.
5. Governance & Risk Management
- Monitor and manage risks in pricing, content quality, seller behavior, and customer experience.
- Support policy implementation around pricing, operations, and seller compliance to ensure long-term sustainability.

Qualifications

Minimum Qualifications:
- Bachelor's degree or higher.
- Proven experience in e-commerce and operational execution. 5+ years of experience in category management or commercial roles, preferably in Beauty & Personal Care. Strong network with key brands and top merchants in the industry.
- High levels of written and oral fluency in English and Bahasa Indonesia are required as primary language of work.
- Strong analytical, problem-solving, and project management capabilities.
- Prior team management experience; ability to lead and scale teams effectively. Demonstrated ability to work cross-functionally and manage multiple stakeholders.
- Self-starter with high adaptability and attention to detail. Strong solution & growth mindset.
- Based in Indonesia or willing to relocate.

Preferred Qualifications:
- Proficiency in Excel, Google Sheets, and syndicated market data tools (e.g., Nielsen, Euromonitor, SimilarWeb).
- Hands-on experience with data tools such as SQL, Tableau, Python, or other BI/visualization platforms.
- Understanding of live commerce, content/community commerce, or other emerging e-commerce formats.
- Experience working in multinational, high-growth tech or digital-first companies.

Client-provided location(s): Jakarta, Indonesia
Job ID: TikTok-7563259117046974725
Employment Type: OTHER
Posted: 2025-10-21T20:12:13

Perks and Benefits

  • Health and Wellness

    • Health Insurance
    • Dental Insurance
    • Vision Insurance
    • HSA
    • Life Insurance
    • Fitness Subsidies
    • Short-Term Disability
    • Long-Term Disability
    • On-Site Gym
    • Mental Health Benefits
    • Virtual Fitness Classes
  • Parental Benefits

    • Fertility Benefits
    • Adoption Assistance Program
    • Family Support Resources
  • Work Flexibility

    • Flexible Work Hours
    • Hybrid Work Opportunities
  • Office Life and Perks

    • Casual Dress
    • Snacks
    • Pet-friendly Office
    • Happy Hours
    • Some Meals Provided
    • Company Outings
    • On-Site Cafeteria
    • Holiday Events
  • Vacation and Time Off

    • Paid Vacation
    • Paid Holidays
    • Personal/Sick Days
    • Leave of Absence
  • Financial and Retirement

    • 401(K) With Company Matching
    • Performance Bonus
    • Company Equity
  • Professional Development

    • Promote From Within
    • Access to Online Courses
    • Leadership Training Program
    • Associate or Rotational Training Program
    • Mentor Program
  • Diversity and Inclusion

    • Diversity, Equity, and Inclusion Program
    • Employee Resource Groups (ERG)

Company Videos

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