B2B Marketing Content Strategy Manager - TikTok Shop

Responsibilities

About the Team
The Integrated Marketing & Campaigns (IMC) team sits within the TikTok Shop US Operations Center as both a marketing and sales campaign team. The team is responsible for the strategic planning, development, coordination, and execution of cross-channel brand and sales campaigns. With deep alignment across PR, digital, and social media, IMC ensures campaigns drive brand awareness, engagement, and targeted revenue growth. The team plays a critical role in delivering cohesive, data-driven marketing strategies that support TikTok Shop's core business objectives.

About the role
We are seeking a dynamic and experienced B2B Marketing Strategist to join our team. The ideal candidate will play a pivotal role in developing and executing comprehensive content strategies that drive brand awareness, generate leads, and enhance audience engagement. This role requires a blend of creativity, data-driven insights, and in-depth industry knowledge to create impactful content that resonates with our B2B audience.

Responsibilities
- Content Strategy Development: Craft and implement innovative B2B content strategies tailored to the U.S. E-commerce and retail sectors. Align content initiatives with business objectives, target audience needs, and market trends to maximize reach and engagement.
- Insight and Industry Report Creation: Leverage strong data analysis skills to gather, analyze, and interpret market data, customer insights, and industry trends. Compile findings into compelling B2B insight reports and industry analyses that inform strategic decision-making and position our brand as a thought leader in live shopping.
- Brand Showcase Production: Conceptualize, develop, and manage the creation of brand showcases that effectively communicate our value proposition, product features, and services to B2B clients. Ensure brand consistency and storytelling excellence across all showcase materials.
- Media Landscape Navigation: Stay abreast of the U.S. commercial media landscape, identifying relevant media channels, influencers, and partnerships to amplify content reach and enhance brand visibility. Collaborate with media teams to execute impactful content distribution strategies.
- Cross-functional Collaboration: Work closely with marketing, sales, product, and design teams to ensure content aligns with overall business goals and supports the customer journey. Provide content guidance and support to internal stakeholders as needed.

Qualifications

Minimum Qualifications
- Industry Knowledge: 3 - 5 years of relevant experience in B2B marketing, content strategy, or a related field, possess in-depth understanding of the U.S. e-commerce, retail, and consumer goods sectors, including market dynamics, customer behavior, and competitive landscape.
- Data Analysis Skills: Proficient in data analysis tools and techniques, with the ability to extract actionable insights from complex data sets. Experience with data visualization tools is a plus.

Preferred Qualifications
- Content Creation: Strong writing, editing, and storytelling skills, with the ability to create engaging B2B content across various formats, including reports, whitepapers, case studies, and blog posts.
- Media Landscape Familiarity: Familiarity with the U.S. commercial media landscape, including online and offline media channels, industry publications, and social media platforms.

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $106400 - $191330 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and