AUNZ Integrated Marketing Communications Manager - Marketing
Responsibilities
About the Team
Our team aims to connect with our client partners, industry stakeholders and drive growth for their businesses using TikTok's suite of products & services. We will work with cross-functional teams such as Product, Sales, Marketing, Trust & Safety, Global Marketing & manage an annual calendar for SEA Team to activate several touch points to communicate our core value proposition of a trusted entertainment platform that drives impact.
Responsibilities
1. B2B Marketing Strategy Development
- Develop and execute B2B marketing communication strategy to inspire and influence AUNZ clients and partners, especially brands, media agencies, creative agencies, ecosystem partners, and 3P industry associations.
- Become a key driver in AUNZ new client acquisition strategy, in collaboration with multiple internal stakeholders and external partners, such as: Media agencies, Event agency vendors, and product partnerships etc.
2. Project Management and Optmisation
- End-to-end drive and execute integrated marketing campaigns across AUNZ including tentpole events, 3P Partnerships, New client acquisition scaled education including workshops and webinars, partner upskilling, email marketing, press releases, and more.
- Independently own and lead strategic projects that need cross-functional collaboration, including sales, product, finance, creative, operation departments and more.
- Manage regular reporting on AUNZ business marketing initiatives and results, especially bi-annual planning, quarterly planning (OKR) and reporting (QBR) in partnership with Head of Business Marketing AUNZ and regional teams.
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- Budget management: allocate budget resources effectively to support business growth, oversee budget governance to ensure compliance, track and report budget utilisation.
- Drill into the performance and insights of marketing channels, especially events metrics and new client acquisition efforts to track and draw actionable insights and best practices for AUNZ and regional teams.
- Partner closely with (CNOB (China Outbound Business), APAC (Asia Pacific), LATAM (Latin America), and METAP (Middle East, Turkey, Africa, and Pakistan) hub to drive synergy, shareback best practices and adopt regional learnings to drive business alignment and uplift performance.
Qualifications
Minimum Qualifications:
- 5 years of professional experience in marketing, communications, consulting or business strategy
- Strong understanding of B2B and B2C landscape in AUNZ advertising.
- Ability to thrive in a rapid, agile, and often ambiguous growth environment.
- A team player and collaborator, strong relationship-building and leadership skills.
- Strong communication skills, particularly implemented in a cross-functional team with regional collaboration required with internal and external stakeholders at all levels.
- Ability to apply a structured framework on marketing initiatives, planning and reporting
- Ability to travel interstate for B2B marketing events.
- Passion for TikTok marketing, and up for the challenge of building something from the ground up.
Preferred Qualifications:
- Good understanding and appreciation of international business, landscapes, and culture.
- Proven experience in media, advertising or technology industries preferred.
- Experience developing content for Sales/Product teams for a B2B advertising Audience.
- Proven experience developing integrated marketing strategies and executing go-to-market plans, especially events, is highly preferred.
Perks and Benefits
Health and Wellness
- Health Insurance
- Dental Insurance
- Vision Insurance
- HSA
- Life Insurance
- Fitness Subsidies
- Short-Term Disability
- Long-Term Disability
- On-Site Gym
- Mental Health Benefits
- Virtual Fitness Classes
Parental Benefits
- Fertility Benefits
- Adoption Assistance Program
- Family Support Resources
Work Flexibility
- Flexible Work Hours
- Hybrid Work Opportunities
Office Life and Perks
- Casual Dress
- Snacks
- Pet-friendly Office
- Happy Hours
- Some Meals Provided
- Company Outings
- On-Site Cafeteria
- Holiday Events
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Personal/Sick Days
- Leave of Absence
Financial and Retirement
- 401(K) With Company Matching
- Performance Bonus
- Company Equity
Professional Development
- Promote From Within
- Access to Online Courses
- Leadership Training Program
- Associate or Rotational Training Program
- Mentor Program
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program
- Employee Resource Groups (ERG)
Company Videos
Hear directly from employees about what it is like to work at TikTok.