Assortment Growth Strategist, Shop Tab - TikTok Shop (Malaysia)
Responsibilities
About the Team
TikTok Shop is reshaping the current retail path to purchase and transforming how brands connect with their communities to drive shopping moments through an infinite loop of discovery, consideration, purchase, review and participation
Part of the Global e-Commerce team, we are looking for talent to drive the growth for TikTok Shop Tab. It serves as a central hub where users can easily discover promotions (campaigns & flash sale), a wider product assortment from across our TikTok Shop merchants recommended through shoppable content (in-feed video, product showcase and LIVEs) as well as manage their orders all natively within one tab.
Responsibilities:
- Drive end to end growth initiatives across assortment, traffic, conversion, and seller performance through data-driven problem solving.
- Lead strategic projects and experiments, including promotional mechanics, subsidy programs, flash sales, and platform growth initiatives to improve GMV, conversion, and ROI.
- Analyze user behavior, marketplace trends, competitor dynamics, and business performance to identify growth opportunities and define actionable strategies.
- Design and evaluate A/B tests and experiments, ensuring rigorous measurement and statistically significant outcomes.
- Partner with cross-functional teams across category, operations, product, search, campaigns, and regional stakeholders to drive execution and alignment.
- Translate business problems into scalable processes, product requirements, and operational solutions.
Qualifications
Minimum Qualification(s)
- Bachelor's Degree in any related major.
- Experience in working with cross-categories, cross-platform channels, cross functions and cross product domain team, influencing team towards a common goal for assortment growth
- Experience in experimentation, A/B testing, performance optimization, or growth initiatives.
- Structured thinking, hypothesis driven. Have a high degree of comfort with numbers and the capability to draw decisions based on both intuition and data
- A versatile learner with the ability to thrive in ambiguous situations. A resourceful problem solver, able to work effectively in an independent, structured and goal-oriented manner
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- Outstanding communication skill both verbally and in written to articulate a business strategy and resource requirement, and strong listening skills
Preferred Qualification(s)
- Past relevant eCommerce experience on assortment strategy and drive the end to end life cycle of acquisition to incubation to scalable growth in one or more categories; defined assortment and seller segmentation, seller acquisition incentive, seller incubation mechanism, seller growth boosting
Perks and Benefits
Health and Wellness
- Health Insurance
- Dental Insurance
- Vision Insurance
- HSA
- Life Insurance
- Fitness Subsidies
- Short-Term Disability
- Long-Term Disability
- On-Site Gym
- Mental Health Benefits
- Virtual Fitness Classes
Parental Benefits
- Fertility Benefits
- Adoption Assistance Program
- Family Support Resources
Work Flexibility
- Flexible Work Hours
- Hybrid Work Opportunities
Office Life and Perks
- Casual Dress
- Snacks
- Pet-friendly Office
- Happy Hours
- Some Meals Provided
- Company Outings
- On-Site Cafeteria
- Holiday Events
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Personal/Sick Days
- Leave of Absence
Financial and Retirement
- 401(K) With Company Matching
- Performance Bonus
- Company Equity
Professional Development
- Promote From Within
- Access to Online Courses
- Leadership Training Program
- Associate or Rotational Training Program
- Mentor Program
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program
- Employee Resource Groups (ERG)
Company Videos
Hear directly from employees about what it is like to work at TikTok.