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Artists & Labels Partnership Manager, SoundOn

Yesterday New York, NY

Responsibilities

About team:
SoundOn is TikTok's all-in-one music distribution and creator growth platform, empowering artists and labels to build audiences across TikTok and beyond. As Artists & Labels Partnership Manager, you will own a portfolio of high-value artist and label partners - driving revenue, market share growth, and long-term retention within our ecosystem.

- Lead and execute label management strategy, setting clear business targets and owning measurable outcomes across your portfolio.
- Serve as the primary point-of-contact for prioritized artists and labels - overseeing uploads, moderation, distribution, and promotional execution with proactive day-to-day support.
- Structure and negotiate partnership deals (distribution agreements, catalog acquisitions, upsells) using data-driven frameworks tied to revenue potential and platform performance.
- Deliver regular business reviews and strategic coaching on release planning, content strategy, and platform best practices; keep clients informed of new features, campaigns, and opportunities.
- Collaborate cross-functionally with A&R, BD, marketing, and product teams to ensure seamless execution from deal signing through campaign delivery.
- Design and maintain scalable playbooks, classification frameworks, and capacity management tools to optimize team operations.
- Oversee contract signing, renewal timelines, and payment follow-through.

Qualifications

Minimum Qualification(s)

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- 5+ years in music industry account management, artist partnerships, or label services - ideally at a tech platform, distributor, or modern label services company.
- Proven track record managing partnership portfolios with quantifiable results: market share growth, retention rates, deal conversions, or revenue impact.
- Strong command of digital music distribution economics, streaming platform dynamics, and music rights/licensing fundamentals.
- Analytical mindset with hands-on experience in Excel/Sheets-based frameworks, performance reporting, and OKR-setting.
- Established network across artists, managers, labels, playlist curators, and digital platform stakeholders.
- Excellent cross-functional communication - able to translate complex strategies clearly across artist, label, and internal stakeholder levels.

Preferred Qualification(s)
- Familiarity with TikTok creator ecosystem, short-form content strategy, or competing distribution platforms (DistroKid, TuneCore, AWAL, etc.).
- Experience in international markets, particularly LATAM, Africa and Asia music industry.

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $93600 - $220400 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.

Client-provided location(s): New York, NY
Job ID: TikTok-7622594605229328693
Employment Type: OTHER
Posted: 2026-03-31T21:07:44

Perks and Benefits

  • Health and Wellness

    • Health Insurance
    • Dental Insurance
    • Vision Insurance
    • HSA
    • Life Insurance
    • Fitness Subsidies
    • Short-Term Disability
    • Long-Term Disability
    • On-Site Gym
    • Mental Health Benefits
    • Virtual Fitness Classes
  • Parental Benefits

    • Fertility Benefits
    • Adoption Assistance Program
    • Family Support Resources
  • Work Flexibility

    • Flexible Work Hours
    • Hybrid Work Opportunities
  • Office Life and Perks

    • Casual Dress
    • Snacks
    • Pet-friendly Office
    • Happy Hours
    • Some Meals Provided
    • Company Outings
    • On-Site Cafeteria
    • Holiday Events
  • Vacation and Time Off

    • Paid Vacation
    • Paid Holidays
    • Personal/Sick Days
    • Leave of Absence
  • Financial and Retirement

    • 401(K) With Company Matching
    • Performance Bonus
    • Company Equity
  • Professional Development

    • Promote From Within
    • Access to Online Courses
    • Leadership Training Program
    • Associate or Rotational Training Program
    • Mentor Program
  • Diversity and Inclusion

    • Diversity, Equity, and Inclusion Program
    • Employee Resource Groups (ERG)

Company Videos

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