APAC Product Marketing Manager - SMB - Thailand

Responsibilities

Team Introduction
TikTok's SMB (Small to Medium size Business) Regional PMM team aims to provide advertising product solutions to SMB advertisers, to grow SMB advertisers together. You are joining a team of product and operational expertise with a customer-centric mindset, who proactively drive TikTok ads solutions adoption to help clients grow their business on TikTok.

1. In-depth Market and Customer Research (Inbound)
- Be the voice of the market and customers - synthesize insights for product improvements and GTM decisions.
- Influence and partner closely with product teams to realize product improvements that drive product market fit.
- Build a data-backed view of SMB segments for key product areas: size the opportunity, track trends, and pinpoint performance gap.

2. Lead Regional GTM Strategy (Outbound)
- Define and execute regional (APAC/market-specific) GTM strategy for evolving ads products - from launch to GA.
- Set clear product adoption targets and success metrics; align cross-functionally on the plan.
- Drive product adoption led revenue growth via scalable activations in close partnership with cross-function teams (e.g. sales, marketing, product, strategy and data science team.)

3. Product & Operational Excellence
- Create and maintain scalable processes, workflows, and automation to that support Inbound and Outbound.
- Support BAU operations of the PMM team such as regular product updates to the sales team, speaking at sales events about new product launches, etc.

Qualifications

Minimum Qualification(s)
- 3-5 years of experience in product management, marketing or operations, with experience with SMB advertising.
Strong research, data analysis and problem solving skills, with customer centric mindset.
- Experience in leading and delivering complex cross-functional projects on a fast-paced schedule.
- A quick learner with critical and innovative thinking, able to thrive in ambiguity and adapt to change.
- Excellent communication, presentation, and analytical skills.
- Proficiency in English and Thai is a must in order to communicate with the global product team and local sales team.