Agency Team Lead, Scaled Growth, METAP

Responsibilities

TikTok's Scaled Growth team aims to help businesses and brands of all sizes unleash their creative side, connect with our audience, or perhaps be discovered! From executing scaled sales and service delivery programs to ensuring our customers have best-in-class tools and products at their fingertips, our Scaled Growth team combines operational expertise and sales acumen with a customer-centric mindset to help businesses achieve their marketing goals on TikTok.

We are seeking an experienced Agency Team Lead for the METAP market to manage and develop a team of Agency Partner Managers (APMs) who support our highest-value agencies. In this role, you will lead a team responsible for growing agency portfolios, unlocking revenue opportunities, strengthening strategic partnerships, and using insights and data to deliver consultative, scalable solutions for our customers.

The ideal candidate has proven success leading agency-focused, analytically driven digital sales teams in a fast-moving environment. You are confident managing change, building new processes, improving existing workflows, and leading go-to-market strategies. You will be a collaborative leader who enjoys developing talent, works effectively across functions, and takes ownership in accelerating customer success. With a strong understanding of the digital agency ecosystem in the METAP region, you will translate market knowledge into impactful programs, tools, and commercial outcomes.

Responsibilities
- Aim for the Highest: Lead, coach, and develop a team of Agency Partner Managers. Provide clear guidance, support professional development, and build a high-performance culture that drives measurable business impact.
- Revenue Strategy: Own agency revenue targets and build scalable plans to achieve them through expansion of existing agency partners and onboarding of new growth accounts.
- Be Candid and Clear: Set clear expectations and operational standards. Hold the team accountable while enabling them to exceed goals with the right support, frameworks, and tools.
- Cross-Functional Collaboration: Partner with Marketing, Product, Sales Operations, Training, and broader SMB leadership to scale best practices, enhance advertiser performance, and address operational gaps.
- Champion Inclusion: Build an environment that values diverse perspectives and empowers all team members to contribute fully.
- Always Day 1: Lead by example - jump into the details when needed, support client strategy, and review campaign performance data to extract actionable insights and inform product and commercial improvements.o

Qualifications

Minimum Qualifications
- Experience directly managing agency-focused digital advertising sales teams, with proven experience developing and coaching high-performing talent.
- Demonstrated expertise operating in the METAP digital agency landscape, including an understanding of agency business models, commercial KPIs, and performance levers.
- Strong analytical problem-solving skills, with experience translating data into strategic recommendations and optimising advertiser performance.
- Proven experience designing, improving, and scaling processes, while identifying and eliminating operational inefficiencies.
- Ability to collaborate effectively across Product, Marketing, Sales Ops, and other partner teams to improve outcomes and accelerate advertiser success.
- Excellent communication, project management, and organisational skills with a proactive, solutions-oriented approach.

Preferred Qualifications
- Experience working at major digital advertising platforms with exposure to high-growth agency ecosystems.
- Deep knowledge of the digital advertising industry, particularly within segments such as professional services, entertainment, education, retail, and travel.
- Experience developing go-to-market strategies based on market trends and customer insights.
- Strong entrepreneurial and growth-oriented mindset, with comfort managing change and driving continuous improvement.