Agency Manager - TikTok LIVE - Cairo

Responsibilities

The LIVE MENA Operations team is focused on building a scalable, healthy, and high-performing TikTok LIVE ecosystem. By working closely with creators, agencies, and partners, we drive long-term growth through content innovation, monetization enablement, and community development.

We are looking for a LIVE Partner Growth & Incubation Manager based in Dubai, responsible for expanding the local agency ecosystem while incubating and scaling partners through structured programs, community operations, and data-driven execution. This role combines business development with agency incubation and ecosystem building, playing a critical role in creator growth and monetization success in the MENA market.

Responsibilities:

1. Portfolio Account Management:
- Own a defined portfolio of agencies, setting clear monthly & quarterly priorities and success plans per agency partner across creator growth, activity, and revenue.
- Run structured business reviews (weekly check-ins and monthly performance reviews), tracking progress against agreed targets and converting gaps into action plans.
- Coordinate internal resources for your portfolio, aligning campaigns, content support, and policy education based on each agency's maturity and needs.
- Maintain portfolio hygiene and governance, including account plans, escalation tracking, and ensuring timely resolution of operational and compliance issues.

2. Partner development and expansion:
- Identify, engage, and onboard high-potential agencies, and talent organizations to expand the TikTok LIVE ecosystem in Egypt.
- Build and maintain long-term, trust-based relationships with partners, ensuring alignment on platform strategy, content direction, and growth priorities.

3. Agency incubation and community operations:
- Build and manage LIVE agency communities, setting clear engagement mechanisms to improve activity, retention, and overall performance.
- Design and deliver incubation programs, including agency enablement, creator recruitment initiatives, and monetization acceleration plans.
- Plan and execute incentive-driven campaigns to increase creator onboarding, revenue growth, and agency participation.

4. Performance and data management:
- Monitor and evaluate agency and creator performance metrics, including activity levels, revenue contribution, and growth trends.
- Share regular performance updates, reviews, and clear recommendations with internal stakeholders and agencies alike.

5. Cross-functional collaboration:
- Partner closely with Marketing, Campaigns, Content, Product, and Data teams to support partner success and deliver growth initiatives.
- Lead partner workshops, training sessions, and engagement activities to share best practices and platform updates.
- Ensure all partner and agency activities follow TikTok LIVE community guidelines, brand values, and safety standards.

Qualifications

Minimum Qualifications:
1. Bachelor's degree or above.
2. Experience in account management, partner management, business development, or operations within digital media, social platforms, entertainment, or the creator economy.
3. Experience working with agencies, MCNs, talent managers, or creator facing organizations.
4. Strong communication and relationship management skills, with the ability to influence partners and drive clear next steps.
5. Comfortable using data to manage performance, including KPIs, reporting, and basic analysis in Excel or Google Sheets.
6. Fluency in Arabic and strong working proficiency in English in order to collaborate with local business stakeholders.