Advertiser Enablement Specialist - Creative Products - LATAM

Responsibilities

About the Team:
Creativity is the soul of advertising.
The Creative Product Operations team empowers advertisers, creators, and partners to unlock the full potential of TikTok's creative ecosystem. We support advertisers throughout their media journey by enabling access to creative solutions, production partners, and scalable content strategies designed for TikTok.

As our advertising solutions and product ecosystem continue to evolve, campaign execution and product adoption have become increasingly challenging. To support this growth, the team works closely with Sales, agencies, and advertisers to ensure campaigns are effectively planned, executed, and scaled.

The Advertiser Enablement function plays a key role in bridging strategy and execution - helping Sales teams translate product capabilities into real client solutions while accelerating deal conversion and campaign performance.

Creativity is the soul of advertising. Creative Product Operations Team helps empowering and inspiring advertisers, creators, and other 3rd parties in the ecosystem to create and deliver the best engaging creative experiences to end users.

Responsibilities:
Sales Enablement & Client Partnership
- Partner closely with Sales teams, agencies, and advertisers to support campaign planning and execution
- Provide 1:1 enablement support to Sales pods, ensuring teams are equipped to position and implement TikTok creative and product solutions effectively
- Support client strategy discussions, campaign planning, and tactical execution throughout the advertiser journey

Product Adoption & Revenue Ownership
- Drive product adoption and revenue delivery across assigned markets or Sales pods
- Identify opportunities to integrate TikTok's creative solutions and strategic products into advertiser media plans
- Support revenue growth by unlocking new opportunities through creative product solutions

Creative & Product Execution
- Provide hands-on support for campaign execution and creative strategy development
- Work with advertisers, agencies, and partners to develop custom creative projects from ideation to delivery
- Ensure campaigns leverage best practices aligned with TikTok's platform and creative ecosystem

Strategic Pitches & Custom Solutions
- Support Sales teams in client pitches and strategic proposals
- Design and deliver custom creative projects and integrated solutions leveraging TikTok's product and partner ecosystem
- Collaborate with internal stakeholders to structure complex or high-value opportunities

Market Insights & Best Practices
- Capture market feedback from advertisers and agencies to inform product and strategy development
- Contribute to market education through client meetings, workshops, and internal enablement sessions

Qualifications

Minimum Qualifications:
- 5+ years of experience in Sales Enablement, Creative Strategy, Product GTM
- Proven ability to support sales strategy, deal development, and revenue delivery
- Experience collaborating with cross-functional teams
- Strong analytical and problem-solving skills
- Ability to manage multiple projects simultaneously in a fast-paced environment
- Spanish proficiency is needed to communicate with cross-functional teams and stakeholders in LATAM Spanish speaking regions

Preferred Qualifications:
- Experience working directly with advertisers and agencies in client-facing roles
- Strong understanding of digital advertising, creative production workflows, and creator ecosystems
- Experience presenting to internal and external stakeholders at all levels of seniority