Advertiser Enablement Manager, Creative Product
Responsibilities
We are seeking an Advertiser Enablement Manager to join the Global Monetization Product & Technology (GMPT) team. In this role, you will serve as the dedicated advertiser enablement lead for a specific industry vertical, helping advertisers, agencies, and sales teams leverage TikTok's creator and content solutions to drive business growth.
As a trusted advisor, you will partner closely with Sales, Product, Operations, and Creator teams to unlock adoption of creator-led solutions, identify revenue opportunities, and improve advertiser outcomes. You will act as the primary subject matter expert for your assigned vertical, translating industry trends, client needs, and product capabilities into scalable strategies that drive measurable impact.
Responsibilities:
Advertiser & Sales Enablement
- Serve as the primary Advertiser Enablement partner for an assigned industry vertical.
- Partner with Sales teams to identify, develop, and accelerate creative-led revenue opportunities.
- Consult with advertisers and agencies on best practices for leveraging TikTok's creator ecosystem and creative solutions.
- Support strategic account planning and provide recommendations that drive adoption, spend growth, and business outcomes.
Vertical Expertise & Strategy
- Develop deep expertise in your assigned industry vertical and maintain awareness of market trends, advertiser priorities, and competitive activity.
- Translate industry insights into actionable recommendations for clients and internal stakeholders.
- Build and maintain vertical-specific playbooks, case studies, and best practices.
Creator & Product Adoption
- Educate advertisers on TikTok creator solutions, creative products, and emerging opportunities.
- Lead client-facing workshops, training sessions, and business reviews.
- Drive adoption of new creator and content products through proactive enablement and strategic consultation.
Cross-Functional Collaboration
- Partner closely with Sales, Product, Operations, Legal, Finance, and Creator teams to support successful campaign execution and advertiser outcomes.
- Surface advertiser feedback, market insights, and product opportunities to influence roadmap discussions and go-to-market strategies.
- Support operational excellence by ensuring adherence to processes, policies, and program requirements.
Business Impact & Measurement
- Track and analyze adoption, revenue, and performance trends across your vertical.
- Leverage data and insights to identify opportunities, remove barriers, and improve advertiser success.
- Contribute to vertical business planning and quarterly growth initiatives.
Qualifications
Minimum Qualifications
- 3+ years of experience in digital advertising, marketing, creator partnerships, account management, consulting, or related fields.
- Experience working directly with advertisers, agencies, or sales organizations.
- Strong understanding of digital media, creator marketing, and performance-driven advertising solutions.
- Excellent communication and presentation skills with the ability to influence stakeholders across multiple levels.
- Demonstrated ability to manage multiple priorities and navigate ambiguity in a fast-paced environment.
- Strong analytical and problem-solving skills with experience leveraging data to drive decisions.
Preferred Qualifications
- Experience supporting a specific industry vertical such as Food & Beverage, Retail, Travel, Auto, Entertainment, Financial Services, Healthcare, or Technology.
- Experience working with creator marketing, influencer programs, or social media advertising solutions.
- Familiarity with TikTok advertising products and creator ecosystem.
- Experience collaborating across Sales, Product, Operations, and Marketing functions.
- Proven track record of driving revenue growth, product adoption, or client success.
Job Information
[For Pay Transparency] Compensation Description (annually)
The base salary range for this position in the selected city is $121600 - $288000 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
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Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
Perks and Benefits
Health and Wellness
- Health Insurance
- Dental Insurance
- Vision Insurance
- HSA
- Life Insurance
- Fitness Subsidies
- Short-Term Disability
- Long-Term Disability
- On-Site Gym
- Mental Health Benefits
- Virtual Fitness Classes
Parental Benefits
- Fertility Benefits
- Adoption Assistance Program
- Family Support Resources
Work Flexibility
- Flexible Work Hours
- Hybrid Work Opportunities
Office Life and Perks
- Casual Dress
- Snacks
- Pet-friendly Office
- Happy Hours
- Some Meals Provided
- Company Outings
- On-Site Cafeteria
- Holiday Events
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Personal/Sick Days
- Leave of Absence
Financial and Retirement
- 401(K) With Company Matching
- Performance Bonus
- Company Equity
Professional Development
- Promote From Within
- Access to Online Courses
- Leadership Training Program
- Associate or Rotational Training Program
- Mentor Program
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program
- Employee Resource Groups (ERG)
Company Videos
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