Ads Platform Product Manager - SMB

- Build a deep understanding of SMB customer segments and personas leveraging user research, behavioral analytics, and market trends to uncover actionable insights.
- Establish a culture of data-driven iteration within the team: set up processes to track product performance, analyze gaps, and drive continuous improvement of SMB solutions.
- Experience and excitement with using AI to build better products as well as optimize your own and your team's workflows (e.g. Prototyping, DS analysis)

Qualifications

Minimum Qualifications:
- Bachelor's degree in Business, Computer Science, Marketing, or a related field; Master's degree is a plus.
- 3+ years of product management experience shipping scalable advertiser facing solutions.
- Proven track record of leading end-to-end product cycles integrating customer feedback into requirements, and driving measurable business outcomes.
- Demonstrated ability to own and deliver on strategic priorities, especially fast-paced, ambiguous environments.

Preferred Qualifications:
- Deep expertise in the digital advertising or marketing technology, with a focus on SMB advertiser needs and challenges.
- Experience leading products in one or more of: self-serve onboarding, UX redesigns of high usage surfaces, Growth and Funnel optimization, Customer lifecycle management, Recommendations, AI assistant, AI outreach.
- Ability to go deep into complex product workflows, simplify them, sketch and prototype improvements and inspire stakeholders around your vision.
- Strong strategic thinking and analytical skills: ability to translate complex data into actionable strategies and communicate insights to senior leadership.
- Proven experience influencing and collaborating with key stakeholders; ability to drive alignment across diverse cultural and business contexts.

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $149040 - $311600 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.

Client-provided location(s): San Jose, CA

Job ID: TikTok-7584542418756028725

Employment Type: OTHER

Posted: 2025-12-17T20:34:48